You can now create and publish audiences discovered in Customer Journey Analytics (CJA) to Real-time Customer Profile (RTCP) in Adobe Experience Platform for customer targeting and personalization.
Publishing audiences provides a clear way to activate and to take action on insights found within CJA. These actions might include:
Audience: A set or list of identities that have both a namespace and a specific ID related to that namespace. Audiences are transportable from the Adobe Experience Platform and applications that sit on top of it (such as CJA). Audiences can contain mixed namespaces.
Filter: A set of rules that, when evaluated over a set of data for a time period, produces a subset of data. A filter can be used in the process of creating an audience when coupled with other supporting services. Filters are defined and maintained in CJA.
Filters versus Segments: CJA does not use the concept of “segments” - instead, it uses “filters”. While both are a set of rules that can contain similar logic, they produce different outputs. A filter is used to narrow down a dataset for analysis purposes. A segment is used to produce a list of identities that can be used for activation. Segments produce audiences in Real-time Customer Profile, whereas filters (alone) do not. CJA Audience Publishing is the process by which we use a CJA filter to create an audience that can be consumed by Real-time Customer Profile.
Admins are automatically granted the Audience Publishing permission in Adobe Admin Console. They can grant this permission to individual users.