The Analytics for Advertising Cloud DSP integration is a native bi-directional integration between Adobe Analytics and Adobe Advertising Cloud. With this integration, capture
Viewthroughs from Advertising Cloud ad impressions into Analytics. Analytics connects
Viewthroughs to all downstream site activity, like a
Clickthrough. Analytics passes metrics back to the Advertising Cloud and is used in advanced algorithmic bidding models. This video covers what a
Viewthrough is, the benefits of the integration, and a few basic examples of using the new dimensions and metrics in Analysis Workspace.