In just a few clicks in the Adobe Analytics Extension in Adobe Experience Platform Launch, you can start tracking download links on your site (links that download non-browser files on your machine). This video shows you how to set it up.
Whether it be whitepapers, manuals, audio or video files, or a host of other possibilities, you may have links on your site to download files that don’t open in a browser. At the very least, even if they do open in a browser (like a text file), you cannot have Analytics code on the page for tracking. Therefore, you need to track the link TO the download file.
This is very quick and easy in Experience Platform Launch, using the configuration of the Analytics extension.