Using Best Practices when Tracking Single Page Applications (SPA) in Adobe Analytics

In this document, we will describe several best practices that you should follow and be aware of as you are using Adobe Analytics to track Single Page Applications (SPA). This doc will focus on using Adobe Experience Platform Launch, which is the recommended implementation method.


  • The items below are going to assume that you are using Experience Platform Launch to implement on your site. The considerations would still exist if you are not using Experience Platform Launch, but you would need to adapt them to your implementation method.
  • All SPAs are different, so you may need to tweak some of the following items to best meet your need, but we wanted to share some best practices with you; things that you need to think about as you are implementing Adobe Analytics on SPA pages.

Simple diagram of working with SPAs in Experience Platform Launch

spa for analytics in launch

NOTE: As stated, this is a simplified diagram of how SPA pages are handled in an Adobe Analytics implementation using Experience Platform Launch. In the following sections of this page, we will discuss the steps and any issues that you should carefully consider or act on.

Setting the data layer

When new content is loaded on a SPA page, or when an action takes place on a SPA page, one of the first things you should do is to update the data layer. This needs to happen BEFORE the custom event fires and triggers rules in Experience Platform Launch, so that Experience Platform Launch can pick up the new values from the data layer and push them into Adobe Analytics.

Following is a sample data layer, the elements of which could be changed on view change or action on your SPA. For example, on a full/majority screen change, it would be common to change a “pageName” element, so that the new one could be captured in Experience Platform Launch and sent into Adobe Analytics.

    digitalData = {
        pageInstanceID: "Launch Demo Site",
                pageID: '2745374',
                pageName: 'acs demo - product listing page'
                project: "Experience Platform Launch Project"
        user : [ {
          "profile" : [ {
            "attributes" : {
              "gender" : "male",
              "age" : "35"
          } ]
        libraries : {
          adobe : {
            launch : {
              state : 0, // 0 = not loaded , 1 = loaded
              domain : ""


Setting Custom Events and Listening in Experience Platform Launch

When new content loads on the page, or when an action happens on the site, you will want to inform Experience Platform Launch so that it can run a rule and send data to Analytics. There are a couple different ways to do this: Direct Call rules or Custom Events.

  • Direct Call Rules: in Experience Platform Launch, you can set up a direct call rule that executes when it is called directly from the page. If your page load or your action on your site is very simple, or if it is unique and can execute a specific set of instructions every time (set eVar4 to X and trigger event2 every time), then you can use a direct call rule. See Experience Platform Launch documentation regarding creating direct call rules.
  • Custom Events: For more functionality, and for the ability to dynamically attach a payload with different values, you should set custom JavaScript events and listen for them in Experience Platform Launch, where you can use the payload to set variables and send the data into Adobe Analytics. It is more likely that you will need this functionality, and so this option is considered the best practice. However, each function on your site can determine which method will be most appropriate. We will move forward in this document assuming that you will need to use this custom events method.

Examples: In THIS help document, there are links to sample SPA sites that have implemented Analytics (and other Experience Cloud solutions), as well as documents describing what has been implemented. In these SPA examples, the following custom events have been used:

  • event-view-start: This event should fire on the view start of the view/state that is loading.
  • event-view-end: This event should be fired even when a view/state change has occurred and all SPA components on the page have finished loading. This is the event that typically triggers a call into Adobe Analytics.
  • event-action-trigger: This event should fire when any event occurs on the page except view/state load. This could be a click event or a smaller content change without a view change.

Please see the above-referenced pages/docs for more information about how/when they are fired. You don’t have to use these same event names, but the functionality listed here is recommended best practices. The following video will show a sample site and where in Experience Platform Launch to listen for the custom events.

Running s.t() or in the Experience Platform Launch Rule

One of the most important things to understand for Analytics when working with a SPA is the difference between s.t() and You will be triggering one of these methods in Experience Platform Launch to send data into Analytics, but you need to know when to send each one.

  • s.t() - The “t” stands for “track” and is a normal page view. Even though the URL may not change, does the view change enough that you would consider it a new “page”? If so, set the s.pageName variable and use s.t() to send the call into Analytics

  • - The “tl” stands for “track link” and is normally used for tracking clicks or small content changes on the page, as opposed to a full screen change. If the change on your page is small, so that you wouldn’t consider it a full new “page”, use and do not worry about setting the s.pageName variable, as Analytics will ignore it.

TIP: Some people use a general guideline that if the screen changes more than 50%, it should be considered a page view and use s.t(). If it is less than 50% change to the screen, use However, it is totally up to you and what you consider a new “page” and how you would like to track your site in Adobe Analytics.

The following video shows where/how to trigger s.t() or in Launch by Adobe.

Clearing Variables

When tracking your site with Adobe Analytics, you of course only want to send the right data into Analytics at the right time. In a SPA environment, a value tracked in an Analytics variable can persist and be re-sent into Analytics, potentially when we no longer want it to. For this reason, there is a function in the Analytics Launch extension to clear the variables, so that you have a fresh slate when you run the next image request and send data into Analytics.

In the diagram above, we have it listed at the end of the process, clearing the variables after you send in the hit. In reality, it can be done either before OR after the hit gets sent in, but should be consistent in your Experience Platform Launch rules, so that you always clear either before or after setting variables and sending them in. Remember, if you are going to clear the variables before you run s.t(), make sure that you clear the variables first, then set the new variables, and then finally send the new data into Analytics.

NOTE: Clearing variables is not always needed when running, because requires the usage of the linkTrackVars variable alongside it each time to tell Analytics which variables are going to be set (automatically added behind the scenes in Experience Platform Launch). This means that errant variables don’t usually come in when using, but it is very much recommended when using s.t() in a SPA environment. All that being said, I would like to recommend it as a best practice to use the Clear Variables function for both s.t() and in a SPA environment, just to ensure quality data collection.

The following video shows where/how to clear the variables in Launch.

Additional Considerations

Custom Code Windows in Experience Platform Launch

In the Launch Analytics extension, there are two places where you can insert custom code: The library management section and the extra “Configure Tracker Using Custom Code” section.

Launch Analytics custom code windows

It is important to know that either one of these locations are really only going to run the code in them once, when the initial page load happens on your SPA page. If you need the code to run on a view change or on an action on your site, you should add an additional Action to the appropriate rule (E.g. in the “page load: event-view-end” rule), so that the code executes every time that rule runs. When creating that Action in the rule, set Extension = Core and Action Type = Custom Code.

“Hybrid” SPA/Regular Sites

Some sites are a combination of “regular” pages and SPA pages. In this instance, you will need to use a strategy that works for both page types. When configuring your custom events on the site, and triggering the rules in Experience Platform Launch, be careful that there aren’t double hits going into Analytics from the page, based on hash changes, etc. (if that is how you have chosen to trigger the Experience Platform Launch rule). In this case, you will need to suppress one of the page views so that it doesn’t give you faulty data in Adobe Analytics.

If you decide to break the functionality out into separate rules so that you have more control over it, be sure to remember/document that you have done this, so that any changes to one rule can be made to the other rule as well, protecting your Analytics data integrity.

Integration with Target via A4T

Just a quick callout here. If you are integrating with Target using A4T, make sure that the Target request and the Analytics request on the same view change have the same SDID. This will ensure that your data properly synchronizes on the solutions.

To see the hits, use a debugger or packet sniffer program. You can also use the Experience Cloud Debugger, a Chrome extension that can be downloaded HERE. Target should be firing first on the page, so you can also check that in the JavaScript console or debugger.

Additional Resources

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