Creating a Business Requirements Document

Learn about the all-important step of defining the behavioral data you want to capture and analyze in Adobe Analytics. What does your business need to understand about how visitors use your digital properties? Write these requirements down first, and then decide how they’ll be captured using Analytics events, dimensions and metrics.

Download a sample Excel template to document requirements and data collection design for your digital properties.

Download the Excel document presented in this video and/or watch the related solution design reference video.


This video is part of a course Guided Analytics Implementation, available for free on Experience League!

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