Sequential Segmentation in Adobe Analytics

This video shows you how to build a segment in Analysis Workspace from sequences of behaviors on your site or in your app. In other words, you may want to build a segment of visitors who did “thing A” and then did “thing B,” so that you can see how that sequence of events affected all of the other data. Enjoy.

For more information about this topic, please visit the documentation.


This video is part of a course Filtering your data with custom segmentation and dates, available for free on Experience League!

On this page