Activity Map is a tool available to Adobe Analytics users to help you visualize user activity data directly on your web site. See the number of clicks (or other metrics) directly on the links of your page.
Hi, I’m Ben Gaines with Adobe Analytics Product Management. And in this video, I wanna walk you through the new Activity Map tool, which is a browser plugin that lets you visualize user activity data directly on the pages of your website. In the past you may have used or heard of the ClickMap tool. And Activity Map is sort of an evolution of that original ClickMap tool with a bunch of great new functionality that we’re really excited to get into your hands as of the spring 2016 Adobe Analytics release. So here we’re looking at Adobe.com, which of course is my company’s homepage. And we’re looking at a bunch of very fake data so don’t read really anything into the data that you see on here. But what you should notice is that we have these graphical overlays on top of each link on the page telling us the number of clicks that have occurred on each link during the date range that I have selected, which as you can see here is April 14th. And I could change that to anything that I wanted to. I can, one of the great new features of Activity Map is that I can replace the clicks metric with any of my standard or calculated metrics from any of my report suites in Adobe Analytics. You can see I’ve got a tremendous list here to choose from. I’m actually going to leave it on clicks at this point only because the data doesn’t actually, the data is faked and doesn’t actually refresh when I change the metric. But as you can see, I could choose from any of my metrics. The great thing about that is that it allows me to very easily see the downstream impact of a certain path that a user might take. I may notice that a link on my homepage generates a lot of downstream revenue. That can clue me in to some things. I can start using some of the other data and segments in Adobe Analytics to start to understand why that might be the case. Speaking of segments, those are here in the Activity Map plugin as well. I can use any of my segments from anywhere in Adobe Analytics. I’m gonna go ahead and apply a first-time visits segment here. Again, the data won’t actually change but you can at least get the idea.
For more information on this feature, visit the documentation.