Cohort Table Settings

There are several ¨ settings that allow you to customize your view of retention or churn. See them highlighted in this video.

Customizations for the Cohort Table include the ability to

  1. Display percentages only
  2. Round percentages to the nearest whole number
  3. Show/hide an average percent row at the top of the table.

The average row is especially helpful in viewing retention or churn overall, rather than by individual cohort rows.

For more information regarding cohort analysis, visit the documentation.


This video is part of a course Attributing Value to Digital Touch-points in the Customer Journey, available for free on Experience League!

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