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Using different Attribution IQ models with segments in Analysis Workspace
In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site.
When you are doing analysis on your site, you will often use segments to focus on a specific group of visitors, visits, or hits. As you do this, you should now add a step of considering which attribution model works best in conjunction with the segment, metrics, and overall report.
INFO
This video is part of a course Filtering your data with custom segmentation and dates, available for free on Experience League!
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