Following are the header fields and corresponding data fields required for each type of feed file.
|Header Field/Column Name||Type||Description|
|Transaction ID (ev_transid)||Case-sensitive string||The advertiser-generated identifier associated with the transaction. Because the Adobe Advertising conversion-tracking tag is used for the online portions of the transaction, this must be the same as the transaction ID (ev_transid) that Adobe Advertising provided for the earlier part of the transaction. This means that the conversion tag for the online portion of the transaction must include a conversion metric for a unique transaction ID.
Note: Adobe Advertising uses the ID to locate the old transaction data and update it according to an agreed-upon insertion mode (for example, to replace the existing data or to augment it with the new data).
|Transaction Date||DateTime||The date of the transaction. The format must be consistent for each transaction.|
|Client-specific Conversion||String||A conversion that is being tracked (such as the transaction type or amount). Discuss the conversions to be included with the Adobe Advertising implementation team before starting the feed.|
The following example file includes data for two conversion metrics (Product and Revenue).
Transaction ID,Transaction Date,Product,Revenue 12345,2010-02-17,Coffee,15.00 12346,2010-02-17,Tea,42.00 12347,2010-02-17,Coffee,22.00