Data requirements for data feeds using a transaction ID

Following are the header fields and corresponding data fields required for each type of feed file.

  • The headers can be in any order as long as the data in the subsequent rows follows the same order. If you don’t include a header, then the order of the data rows must be consistent with each feed file.
  • Each line of the feed file must contain data for one transaction, and the transaction must be identified by a transaction ID.
Header Field/Column Name Type Description
Transaction ID (ev_transid) Case-sensitive string The advertiser-generated identifier associated with the transaction. Because the Adobe Advertising conversion-tracking tag is used for the online portions of the transaction, this must be the same as the transaction ID (ev_transid) that Adobe Advertising provided for the earlier part of the transaction. This means that the conversion tag for the online portion of the transaction must include a conversion metric for a unique transaction ID.

Note: Adobe Advertising uses the ID to locate the old transaction data and update it according to an agreed-upon insertion mode (for example, to replace the existing data or to augment it with the new data).
Transaction Date DateTime The date of the transaction. The format must be consistent for each transaction.
Client-specific Conversion String A conversion that is being tracked (such as the transaction type or amount). Discuss the conversions to be included with the Adobe Advertising implementation team before starting the feed.


The following example file includes data for two conversion metrics (Product and Revenue).

Transaction ID,Transaction Date,Product,Revenue

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