The MSA Network Impression Share Report

Microsoft® Advertising accounts only

This report shows campaign-level impression share metrics and basic traffic metrics (cost, clicks, impressions) by ad distribution (search or audience) and network (such as Microsoft sites and select traffic or audience) for specified Microsoft® Advertising accounts.

When you run a report with only metric columns and no dimensions, then the generated report contains two duplicate rows: one with aggregated data and the other with all metrics.

You can view data for the last 180 days. Search, Social, & Commerce pulls the data from Microsoft Advertising in real time, and it may take several minutes to generate reports with larger data volume.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

• SE Account Name
• Campaign Name
• Impressions
• Clicks
• Cost
• Network
• Ad Distribution
• Absolute Top Impression Rate Percent
• Absolute Top Impression Share Lost To Budget Percent
• Absolute Top Impression Share Lost To Rank Percent
• Absolute Top Impression Share Percent
• Audience Impression Lost To Budget Percent
• Audience Impression Lost To Rank Percent
• Audience Impression Share Percent
• Impression Lost To Budget Percent
• Impression Lost To Rank Agg Percent
• Impression Share Percent
• Top Impression Rate Percent
• Top Impression Share Lost To Budget Percent
• Top Impression Share Lost To Rank Percent
• Top Impression Share Percent