Campaign Daily Impression Share Report

Google Ads and Microsoft® Advertising accounts only

The Campaign Daily Impression Share Report includes daily impression share metrics by device type for one or more campaigns. By default, the data includes one row for each campaign that received at least one impression or click for each day in the specified date range, and the rows are in ascending order by date. The report can optionally include data tracked by Adobe and derived metrics.

Impression share metrics are available at 13:00 in the advertiser’s time zone for the previous day. You can view data for the previous two months.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

• Start Date
• End Date
• Portfolio
• Account
• Search Engine
• Device
• Search IS%
• Search Exact Match IS% (Google)
• Search IS% Lost to Rank
• Search IS% Lost to Budget (Bing)
• Search IS% Lost to Bid (Bing)
• Search IS% Lost to Page Relevance (Bing)
• Search IS% Lost to Keyword Relevance (Bing)
• Content IS% Lost to Budget (Google)
• Content IS% (Google)
• Content IS% Lost to Rank (Google)
• Impr. (Abs. Top) %
• Impr. (Top) %