The Forecast Accuracy (Actuals) Report

This report shows the actual impression, click, cost, and revenue data from the ad network by day for each portfolio.

Available columns

The following are the columns that are automatically included in each report. You can’t add additional columns.

Column Default? Description
Portfolio Group Name Default The name of the portfolio group to which the portfolio belongs.
Portfolio ID Default The numeric portfolio ID.
EF Portfolio Group ID Default The numeric ID for the portfolio group to which the portfolio belongs.
Portfolio Default The portfolio.
Portfolio Status Default The portfolio status:
  • Optimize: The optimization capability is gathering click and revenue data for the relevant campaigns, modeling the data to optimize bids, and optimizing bids and/or campaign budgets (depending on the optimization type and the campaign bid strategies).
  • Active: The optimization capability is gathering click and revenue data for the relevant campaigns and is modeling the data, but it isn’t optimizing bids or campaign budgets.
  • Inactive: The optimization capability is gathering click data for the relevant campaigns for reporting purposes, but it’s not modeling the data nor optimizing bids or campaign budgets.
Day of Week Default The day of the week reported: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, or Saturday.
Event Date Default The date reported.
Device Default (Google Ads, Microsoft® Advertising, Yahoo! Display Network, Yahoo! Japan Ads, and Yahoo Native campaigns) The device type on which ads were displayed: Computers, Mobile, Tablets, Other, or N/A (no value). Rows for other ad networks have values of N/A.

In search campaigns, if the tracking templates or destination URLs for the keywords, ads, and/or ad extensions included parameters to track data by device (&ev_dvc={device}&ev_dvm={devicemodel}) at the time the ad was clicked, then conversion data is also included in the row for each device type. Otherwise, if conversion data can’t be attributed to a device type, it’s aggregated in a separate row with a “Device” value of N/A.
Revenue Default The total revenue.
Impressions Default The total impressions.
Clicks Default The total clicks.
Cost Default The total cost.
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