This report shows the actual impression, click, cost, and revenue data from the ad network by day for each portfolio.
The following are the columns that are automatically included in each report. You can’t add additional columns.
|Portfolio Group Name||Default||The name of the portfolio group to which the portfolio belongs.|
|Portfolio ID||Default||The numeric portfolio ID.|
|EF Portfolio Group ID||Default||The numeric ID for the portfolio group to which the portfolio belongs.|
|Portfolio Status||Default||The portfolio status:
|Day of Week||Default||The day of the week reported: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, or Saturday.|
|Event Date||Default||The date reported.|
|Device||Default||(Google Ads, Microsoft® Advertising, Yahoo! Display Network, Yahoo! Japan Ads, and Yahoo Native campaigns) The device type on which ads were displayed: Computers, Mobile, Tablets, Other, or N/A (no value). Rows for other ad networks have values of N/A.
In search campaigns, if the tracking templates or destination URLs for the keywords, ads, and/or ad extensions included parameters to track data by device (
|Revenue||Default||The total revenue.|
|Impressions||Default||The total impressions.|
|Clicks||Default||The total clicks.|
|Cost||Default||The total cost.|