|Date Range||Date||The date range for which to evaluate the conditions for the alert. Metrics are evaluated in aggregate across the date range. The options range from Yesterday to Last 180 Days.|
|Filters||The conditions for triggering the alert at the time specified on the Scheduling and Delivery tab. The available columns vary by the entity type (such as campaign or keyword). All filters are joined using the Boolean function AND, which means that all specified conditions must be met.
(All other filters with input fields) Select an operator from the second menu, and then enter the applicable value.
For example, if you’ve selected the “Clicks” column and want to return only rows with more than 100 clicks, then select “greater than” and enter 100 in the input field.
Depending on the data type, available operators may include greater than, less than, equals, contains, doesn’t contain, starts with, ends with, no value, has value, before, after, or no date.
Note: Text values aren’t case-sensitive. For example, if you filter by campaigns with “loan” in the name, then the results could include “Consumer Loans” and “loan applications.”
To remove a filter, click next to the filter definition.
|Comparing||(Available when the alert tracks increases or decreases in one or more metric columns; read-only) The two date ranges for which data is compared.|
|Date Comparison Format||(Available when the alert tracks increases or decreases in one or more metric columns) How to express the difference between data in the two date ranges:
|Scheduling and Delivery||Name||The alert name. It must include at least five characters.|
|Trigger this Alert [when]||How often the alert checks for the specified condition filters and, when all conditions are met, sends email notifications:
|Email Recipients||(Editable only by the creator of the alert template; read-only for everyone else) Email addresses at which to send notifications when an alert is generated. By default, the address for the template creator is entered.
To add an address, enter the address, and then click Add. To specify multiple addresses, separate them with commas or spaces, or add them separately.
When the alert includes up to 1000 records, a CSV version of the alert is attached to the email message.