Manage Google Ads location extensions

A location extension shows your business address, clickable telephone number, and a map marker with your text ad. Ads that appear on mobile devices include a link with directions to your business. Google Ads location extensions use information from your linked Google My Business account.

You can create location extensions at both the campaign and ad group levels. When a campaign or ad group has multiple location extensions, the ad network displays the one that is closest to the user. You can optionally disable all location extensions for specific Google Ads campaigns and ad groups from the location extension settings.

Performance data for location extensions

The ad network maps the clicks on a location extension to the keyword associated with the ad in which the extension is included. No cost or click data at the extension level is available in Search, Social, & Commerce. In Google Ads, you can see cost and click data on the Campaigns tab > Ad Extensions tab. Because location extensions have no URL to track, Search, Social, & Commerce can’t report conversion data for them.

Google Ads accounts only

Create location extensions for campaigns and ad groups

In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Extensions > Associations.
In the toolbar above the data table, click , and then select Location.
Select the ad network and the account name, and then click Continue.
Specify the location extension settings:
- In the Location Settings section, specify the locations.
- In the Assignment section, select the campaigns and ad groups for which the location settings are applicable.
Click Post.

Disable location extensions for campaigns and ad groups

In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Extensions > Associations.
In the toolbar above the data table, click , and then select Location.
Select the ad network and the account name, and then click Continue.
Specify the location extension settings:
- In the Location Settings section, select Disable Locations.
- In the Assignment section, select the campaigns and ad groups for which the location settings are applicable.
Click Post.

Google Ads location extension settings

Location Settings

Which business locations for a linked Google My Business account may be used in location extensions for the specified campaigns and ad groups:

All Locations: To use the locations of all businesses in the linked account.
Locations matching filter: To specify a business name, and optionally up to three business categories, by which to filter the businesses in the linked account.
Locations I pick: To select from a list of all businesses in the linked account. To select a business, click the name, and then click to move it to the right column.
Disable Locations: Disables all location extensions for the specified campaigns or ad groups.

Assignment

Campaigns/Ad Groups: The campaigns and ad groups for which the location settings apply.

To view the child entities for a campaign, click the campaign name.
To filter a campaign list or ad group list by a text string included in the name, click , either enter or paste the text string into the input field, and then press the Enter key.
To select an entity, click the circle next to it ().