Adobe Advertising Metrics in Analysis Workspace

Last update: 2023-08-31
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Advertisers with an Adobe Advertising-Adobe Analytics Integration Only

NOTE
  • Adobe Advertising passes traffic metrics and dimensions to Analytics daily.
  • Analytics captures Adobe Advertising click-throughs and view-throughs in real time.
  • For Search, Social, & Commerce, this feature is supported for most ad networks and campaign types. See “Supported Inventory” in the Search, Social, & Commerce Guide for more information.

Traffic Metrics from Adobe Advertising

Adobe Advertising traffic metrics in Analytics usually start with “Adobe Advertising,” except for “AMO ID Instances.” However, for long-term customers who used a custom event (rather than a reserved event) to originally create metrics for clicks, cost, and impressions, those metrics still begin with “AMO.”

Traffic Metric Description
Adobe Advertising Clicks or (some legacy customers) AMO Clicks The number of total Adobe Advertising clicks.
Adobe Advertising Cost or (some legacy customers) AMO Cost The Adobe Advertising spend in the currency of the report suite.
Adobe Advertising Impressions or (some legacy customers) AMO Impressions The number of Adobe Advertising impressions.
Adobe Advertising Measurable Impressions The number of impressions that were served for which viewability instrumentation successfully initialized. This value is calculated as (instrumented impressions - the number of unmeasurable impressions).
Adobe Advertising Minutes Viewed The number of minutes an Adobe Advertising video was viewed.
Adobe Advertising Not Viewable Impressions The number of impressions that were determined to be not viewable. This value is calculated as (Adobe Advertising Measurable Impressions - Adobe Advertising Viewable).
Adobe Advertising Viewable Impressions The number of impressions that were measured to be viewable according to the placement configuration.
Adobe Advertising Views The number of views on an ad. A view is counted when the viewer initiates the Adobe Advertising video.
Adobe Advertising Views 25% Complete The number of views for which at least 25% of an Adobe Advertising video was watched.
Adobe Advertising Views 50% Complete The number of views for which at least 50% of an Adobe Advertising video was watched.
Adobe Advertising Views 75% Complete The number of views for which at least 75% of an Adobe Advertising video was watched.
Adobe Advertising Views 100% Complete The number of views for which 100% of an Adobe Advertising video was watched.
AMO ID Instances The number of times the AMO ID is set.

Adobe Advertising Dimensions

NOTE

All Adobe Advertising dimensions in Analytics are followed by “(AMO ID).”

Dimension Applicable Adobe Advertising Data Description
Ad Platform (AMO ID) DSP and Search, Social, & Commerce data Advertising DSP or the search engine name
Account (AMO ID DSP and Search, Social, & Commerce data The account name.
Network (AMO ID) DSP and Search, Social, & Commerce data RTB (DSP) or the ad network name (Search, Social, & Commerce)
Campaign (AMO ID) DSP and Search, Social, & Commerce data The campaign name.
Optimization (AMO ID) DSP and Search, Social, & Commerce data The package (DSP) or portfolio (Search, Social, & Commerce) name.
Placement (AMO ID) DSP data The placement name.
Ad Group (AMO ID) Search, Social, & Commerce data The ad group name.
Keyword (AMO ID) Search, Social, & Commerce data The keyword.
Match Type (AMO ID) Search, Social, & Commerce data The search match type.
Keyword Match Type (AMO ID) Search, Social, & Commerce data The keyword and match type.
Ad Type (AMO ID) DSP and Search, Social, & Commerce data The ad type, such as text, video, display, or native.
Ad Title (AMO ID) DSP and Search, Social, & Commerce data The ad type (DSP) or ad title (Search, Social, & Commerce).
Ad Description (AMO ID) DSP and Search, Social, & Commerce data The ad description (DSP) or ad body (Search, Social, & Commerce).
Ad Display URL (AMO ID) Search, Social, & Commerce data The URL displayed in the ad.
Ad Destination URL (AMO ID) Search, Social, & Commerce data The destination URL for the ad.
Landing Type (AMO ID) DSP and Search, Social, & Commerce data Whether the landing page entry was a view-through or a click-through.
Product Target (AMO ID) Search, Social, & Commerce data The product target for a product listing ad.

Useful Custom Calculated Metrics for Adobe Advertising

Consider creating the following metrics for your Adobe Advertising data.

  • Clicks to Landing Page Instance (AMO ID Instances / Adobe Advertising Clicks): This is the % of people who clicked the ad and made it to the landing page.
  • Measurable Rate (Adobe Advertising Viewable Impressions / Adobe Advertising Impressions * 100)
  • Viewable Impression Rate (Adobe Advertising Viewable Impressions / Adobe Advertising Measureable Impressions * 100)
  • Cost Per View (Adobe Advertising Cost / Adobe Advertising Views)
  • Cost Per Click (Adobe Advertising Cost / Adobe Advertising Clicks)

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