- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- Packages
- Placements
- About Placement Management
- Create a Placement
- Edit a Placement
- Quickly Edit Key Placement Settings
- Duplicate a Placement
- Attach an Ad to a Placement
- Edit the Ad Schedule for a Placement
- View a Detailed Report for a Placement
- View the Change Log for a Placement
- Pause or Activate a Placement
- Archive or Unarchive a Placement
- Placement Settings
- Ads
- About Ad Management
- Certified Ad Serving Partners
- Create a Single Ad
- Create Multiple Third-Party Ads
- Create Ads with Flashtalking
- Edit an Ad
- Duplicate an Ad
- Attach an Ad to a Placement
- List the Placements Associated with an Ad
- View a Detailed Report for an Ad
- Pause or Activate an Ad
- Archive or Unarchive an Ad
- Ad Settings
- Specifications for Supported Ad Types
- Campaign Reports
- Correct Placement Settings Using Spreadsheets
- DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- FAQs About Universal Video
- Optimization
- Audiences
- About Audience Management
- Segments
- Audiences
- Create a Reusable Audience
- Duplicate a Reusable Audience
- Edit a Reusable Audience
- View Details About a Reusable Audience
- Share a Reusable Audience
- Export a Reusable Audience
- Copy the Segment Key for a Reusable Audience to the Clipboard
- Delete a Reusable Audience
- Audience Settings
- Syntax for Audience Segment Logic
- Sources
- Available Third-party Data Providers
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- SSP Partners
- On Demand Inventory
- Private Inventory
- About Private Inventory
- Deal IDs
- Edit Private Deal Settings
- Specify Placements and Ads for a Private Deal
- Edit the Accounts with Access to a Private Deal
- Edit the Advertisers with Access to a Private Deal
- View Auction Insights for a Private Deal
- List the Placements and Ads for a Private Deal
- Archive or Unarchive a Private Deal
- Simple Ad Serving Deals
- View a Detailed Report for a Deal
- Custom Reports
- Administration
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes
About the Campaign Data Views
In all campaign management views (Campaigns, Packages, Placements, and Ads), you can customize the data that appears within the data table. You can customize the data in the following ways:
-
Specify the data columns and their order by selecting a view from the view selector, editing the columns in an existing view to apply the changes temporarily, or creating custom column views.
Each campaign management level (Campaigns, Packages, Placements, and Ads) includes built-in Pacing and Performance views that include relevant metrics for that entity. By default, the Pacing view is shown so you can identify under-performing campaigns and campaign components at a glance. You can optionally change the column view to see performance data (using the Performance view) or any saved column set. You can optionally edit the columns in the Pacing or Performance view to apply changes temporarily.
You also can save custom column sets that include any columns you want, in any order.
In the column view editor, all metrics are alphabetical by category: Settings, Spend, Pacing, Reporting (standard metrics that DSP tracks), Viewability, and Conversions. Metrics appended with “(Lifetime)” return values from the start of the campaign, regardless of the date range selected on the page.
DSP saves your most recent view as the default view so that, every time you return to the page, you will always view the metrics that are pertinent to you.
-
Apply filters to change the data that is displayed on the current tab. Available filters vary by entity type but may include entity name, status, and additional property columns.
-
Change the date range used in all standard and custom views.
-
Control whether to display 25 rows, 50 rows, or 100 rows in the bottom right of any page.
Resources
Adobe Account
