- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- Packages
- Placements
- About Placement Management
- Create a Placement
- Edit a Placement
- Quickly Edit Key Placement Settings
- Duplicate a Placement
- Attach an Ad to a Placement
- Edit the Ad Schedule for a Placement
- View a Detailed Report for a Placement
- View the Change Log for a Placement
- Pause or Activate a Placement
- Archive or Unarchive a Placement
- Placement Settings
- Ads
- About Ad Management
- Certified Ad Serving Partners
- Create a Single Ad
- Create Multiple Third-Party Ads
- Create Ads with Flashtalking
- Edit an Ad
- Duplicate an Ad
- Attach an Ad to a Placement
- List the Placements Associated with an Ad
- View a Detailed Report for an Ad
- Archive or Unarchive an Ad
- Ad Settings
- Specifications for Supported Ad Types
- Campaign Reports
- Correct Placement Settings Using Spreadsheets
- DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- FAQs About Universal Video
- Optimization
- Audiences
- About Audience Management
- Segments
- Audiences
- Create a Reusable Audience
- Duplicate a Reusable Audience
- Edit a Reusable Audience
- View Details About a Reusable Audience
- Share a Reusable Audience
- Export a Reusable Audience
- Copy the Segment Key for a Reusable Audience to the Clipboard
- Delete a Reusable Audience
- Audience Settings
- Syntax for Audience Segment Logic
- Sources
- Available Third-party Data Providers
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- SSP Partners
- On Demand Inventory
- Private Inventory
- About Private Inventory
- Deal IDs
- Edit Private Deal Settings
- Specify Placements and Ads for a Private Deal
- Edit the Accounts with Access to a Private Deal
- Edit the Advertisers with Access to a Private Deal
- View Auction Insights for a Private Deal
- List the Placements and Ads for a Private Deal
- Archive or Unarchive a Private Deal
- Simple Ad Serving Deals
- View a Detailed Report for a Deal
- Custom Reports
- Administration
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes
Activate Authenticated Segments from Durable ID partners
Beta feature
To activate authenticated audiences through a durable ID solution within Advertising DSP, your segments must be translated into RampIDs, which are recognizable in a biddable environment. You can accomplished this by either:
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Leveraging the DSP integration with the Adobe Real-Time Customer Data Profile (CDP) and the Adobe-LiveRamp Retrieval API.
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Manually sending authenticated segments to DSP from the LiveRamp Connect dashboard.
Tasks
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For either option, contact
adcloud-support@adobe.comto enable the following settings in DSP, which will allow you to target authenticated segments in DSP campaigns once all steps in the activation workflow are completed:-
LiveRamp RampID campaign configuration prior to segment sharing from Real-Time CDP.
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The account-level “LiveRamp segments” option.
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(Users manually sharing authenticated segments from LiveRamp) Complete the following steps in the LiveRamp Connect dashboard:
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Activate the destination tile AAC API 1P Onboarding.
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Set Identifier Settings to Ramp ID only.
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(Optional) If you want to still receive cookie-based identifiers, create a second AAC API 1P Onboarding destination tile with “Cookies,” "IDFA,” and “AAID” selected.
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Best Practices for Testing and Data Validation
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Target RampID-based segments and cookie-based segments in separate campaigns.
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Campaign settings allow for only one identifier to be prioritized.
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Currently, RampIDs aren’t retrievable during on-site events. This means that certain custom goals, such as Lowest CPA and ROAS, aren’t available with the use of authenticated segments. Use cookie-based segments only if you have a restrictive performance KPI.
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Create one placement in both the RampID and cookie-based campaigns.
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Target the segments that are shared from LiveRamp using the standard segment activation process.
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Work with your Adobe Advertising support team to validate proper data distribution.
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To learn more about the DSP integration with LiveRamp, contact adcloud-support@adobe.com.
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