- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- Packages
- Placements
- About Placement Management
- Create a Placement
- Edit a Placement
- Quickly Edit Key Placement Settings
- Duplicate a Placement
- Attach an Ad to a Placement
- Edit the Ad Schedule for a Placement
- View a Detailed Report for a Placement
- View the Change Log for a Placement
- Pause or Activate a Placement
- Archive or Unarchive a Placement
- Placement Settings
- Ads
- About Ad Management
- Certified Ad Serving Partners
- Create a Single Ad
- Create Multiple Third-Party Ads
- Create Ads with Flashtalking
- Edit an Ad
- Duplicate an Ad
- Attach an Ad to a Placement
- List the Placements Associated with an Ad
- View a Detailed Report for an Ad
- Pause or Activate an Ad
- Archive or Unarchive an Ad
- Ad Settings
- Specifications for Supported Ad Types
- Campaign Reports
- Correct Placement Settings Using Spreadsheets
- DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- FAQs About Universal Video
- Optimization
- Audiences
- About Audience Management
- Segments
- Audiences
- Create a Reusable Audience
- Duplicate a Reusable Audience
- Edit a Reusable Audience
- View Details About a Reusable Audience
- Share a Reusable Audience
- Export a Reusable Audience
- Copy the Segment Key for a Reusable Audience to the Clipboard
- Delete a Reusable Audience
- Audience Settings
- Syntax for Audience Segment Logic
- Sources
- Available Third-party Data Providers
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- SSP Partners
- On Demand Inventory
- Private Inventory
- About Private Inventory
- Deal IDs
- Edit Private Deal Settings
- Specify Placements and Ads for a Private Deal
- Edit the Accounts with Access to a Private Deal
- Edit the Advertisers with Access to a Private Deal
- View Auction Insights for a Private Deal
- List the Placements and Ads for a Private Deal
- Archive or Unarchive a Private Deal
- Simple Ad Serving Deals
- View a Detailed Report for a Deal
- Custom Reports
- Administration
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes
About Activating Authenticated Segments from Audience Sources
DSP can ingest first-party segments comprised of authenticated signals built within a customer data platform (CDP). You can use the ingested segments as targets for your placements.
Adobe Real-Time Customer Data Profile
DSP is integrated with the the Adobe Real-Time Customer Data Profile (CDP), which is part of the Adobe Experience Platform.
In Real-time CDP, destinations are connections to external data platforms that allow seamless data activation. For example, you can use destinations to activate your known customer relationships (such as hashed email addresses) for targeted advertising across digital formats supported by DSP.
For more information about destinations, see the Experience Platform Destinations Guide, including an overview of the product, instructions for creating destination workspaces and creating destination connections, and activating data to destinations.
Workflow for Using the DSP Integration with Real-time CDP
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Allow DSP to translate customer data segments into LiveRamp RampIDs that are recognizable in a biddable environment.
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Create an audience source to import audiences to your DSP account or an advertiser account.
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Configure a Real-Time CDP destination connection in Experience Platform.
For additional support, contact your Adobe Account Team or adcloud-support@adobe.com.
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