Analytics Data in Advertising Cloud

Advertisers with an Advertising Cloud-Adobe Analytics Integration Only

Analytics Segments

All segments created in Analytics and published to Experience Cloud.

New segments take 24-48 hours to appear in Advertising Cloud. Updates to existing segments are synchronized within about eight hours.

Site Engagement Metrics

NOTE
  • Analytics passes events for the EF ID eVar into Advertising Cloud. The default integration doesn’t support sending calculated metrics or other dimensions (eVars) into Advertising Cloud. If the calculated metric can be wholly captured in a custom event, however,then Advertising Cloud can ingest the custom event.
  • Analytics passes data to Advertising Cloud hourly.
  • Timespent_secs_1stvisit: The number of seconds spent on the site during the visitor’s first visit.
  • Timespent_secs_total: The total number of seconds spent on the site across all visits within the click lookback window.
  • Pageviews_1stvisit: The number of page views on the site during the visitor’s first visit.
  • Pageviews_total: The total number of page views on the site across all visits within the click lookback window.
  • Bounces
  • Visits
  • ef_id_instances: The number of times that Analytics collected an EF ID.

Conversion Metrics

Analytics passes conversion metrics to Advertising Cloud daily.

Standard Conversion Metrics

Custom Conversion Metrics

  • These metrics are specific to the report suite, so the available metrics vary for each customer and report suite.

Reserved Conversion Metrics

  • These metrics are specific to the report suite, so the available metrics vary for each customer and report suite.
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