Tips for Negotiating a Programmatic Guaranteed Deal

When negotiating a programmatic guaranteed deal, the buyer and publisher need to discuss and confirm the following items:

  • Flight date
  • Geos
  • Inventory types
  • Creative lengths
  • Display sizes
  • Performance goals
  • Brand safety requirements
  • Target audience
  • Impressions
  • Budget
  • CPM
  • Frequency
  • Dayparting
  • Activation process

Buyer Responsibilities for a Programmatic Guaranteed Deal

  • Deal setup and activation
  • Creation of a programmatic guaranteed placement
  • Troubleshooting
  • Delivery monitoring
  • Executing a 95%-100% bid/response rate

Publisher Responsibilities for a Programmatic Guaranteed Deal

  • Delivery of the negotiated budget, impressions, CPM, geos, audience, frequency, and dayparting within the required flight dates
  • Meeting the KPI and brand safety requirements within the required flight dates
  • Troubleshooting

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