Available Advanced Measurement Services

The advanced measurement and strategy team helps customers deploy curated targeting strategies using a sophisticated measurement framework, making it easy for brands to connect their media decisions to key metrics that drive their business. The team can help you to:

• Access sophisticated campaign strategies curated by a team of experts
• Uplevel your campaign storytelling with packaged reporting solutions
• Evolve your advertising practice by learning and improving over time

The following measurement solution packages are available to validate the success of your ad campaigns:

• Household- and People-Based Reach and Frequency
• Web Conversions
• Segment Planning
• Experiments
• Panel and Recruitment-Based Surveys
• TV Tune-In
• TV Insights
• Offline Sales Optimization
• Foot Traffic Measurement
• Transaction Measurement and Insights
• Segment Creation
• Exposure File Passing

To learn more about leveraging advanced measurement services to create a custom learning agenda for your campaign, contact your Adobe Client Services team.