Advertising Cloud Metrics in Analysis Workspace

Advertisers with an Advertising Cloud-Adobe Analytics Integration Only

NOTE

Advertising Cloud passes traffic metrics and dimensions to Analytics daily.
Analytics captures Advertising Cloud click-throughs and view-throughs in real time.

Traffic Metrics from Advertising Cloud

NOTE

All Advertising Cloud traffic metrics in Analytics start with “AMO”.

Traffic Metric	Description
AMO Impressions	The number of Advertising Cloud impressions.
AMO Clicks	The number of total Advertising Cloud clicks.
AMO Cost	The Advertising Cloud spend in the currency of the report suite.
AMO ID Instance	The number of times the Advertising Cloud ID is set.
AMO Minutes Viewed	The number of minutes an Advertising Cloud video was viewed.
AMO Views	The number of views on an ad. A view is counted when the viewer initiates the Advertising Cloud video.
AMO Views 25% Complete	The number of views for which at least 25% of an Advertising Cloud video was watched.
AMO Views 50% Complete	The number of views for which at least 50% of an Advertising Cloud video was watched.
AMO Views 75% Complete	The number of views for which at least 75% of an Advertising Cloud video was watched.
AMO Views 100% Complete	The number of views for which 100% of an Advertising Cloud video was watched.
AMO Viewable Impressions	The number of impressions that were measured to be viewable according to the placement configuration.
AMO Not Viewable Impressions	The number of impressions that were determined to be not viewable. Not Viewable Impressions is calculated as (Measurable Impressions - Viewable Impressions).
AMO Measurable Impressions	The number of impressions that were served for which viewability instrumentation successfully initialized. Measurable Impressions is calculated as (Instrumented Impressions - the number of unmeasurable impressions).

Consider creating the following metrics for your Advertising Cloud data.

Clicks to Landing Page Instance (AMO ID Instances / AMO Clicks): This is the % of people who clicked the ad and made it to the landing page.
Measurable Rate (AMO Viewable Impressions / AMO Impressions * 100)
Viewable Impression Rate (AMO Viewable Impressions / AMO Measureable Impressions * 100)
Cost Per View (AMO Cost / AMO Views)
Cost Per Click (AMO Cost / AMO Clicks)

NOTE

All Advertising Cloud dimensions in Analytics are followed by “(AMO ID).”

Dimension	Applicable Advertising Cloud Data	Description
Ad Platform (AMO ID)	DSP and Search data	Advertising Cloud DSP or the search engine name
Account (AMO ID)	DSP and Search data	The account name.
Network (AMO ID)	DSP and Search data	RTB (DSP) or the ad network name (Search)
Campaign (AMO ID)	DSP and Search data	The campaign name.
Optimization (AMO ID)	DSP and Search data	The package (DSP) or portfolio (Search) name.
Placement (AMO ID)	DSP data	The placement name.
Ad Group (AMO ID)	Search data	The ad group name.
Keyword (AMO ID)	Search data	The keyword.
Match Type (AMO ID)	Search data	The search match type.
Keyword Match Type (AMO ID)	Search data	The keyword and match type.
Ad Type (AMO ID)	DSP and Search data	The ad type, such as text, video, display, or native.
Ad Title (AMO ID)	DSP and Search data	The ad type (DSP) or ad title (Search).
Ad Description (AMO ID)	DSP and Search data	The ad description (DSP) or ad body (Search).
Ad Display URL (AMO ID)	Search data	The URL displayed in the ad.
Ad Destination URL (AMO ID)	Search data	The destination URL for the ad.
Landing Type (AMO ID)	DSP and Search data	Whether the landing page entry was a view-through or a click-through.
Product Target (AMO ID)	Search data	The product target for a product listing ad.