What’s New

The following features are new or recently changed.

Date Feature Description For More Information
12 April 2022 Campaign Management Ad specifications were updated to reflect current support. See “Specifications for Supported Ad Types.”
17 February 2022 Video tutorials A new video on “How to Create a Standard Display Placement” is available. See Advertising Cloud Tutorials.
31 January 2022 Help Additional information about Deal IDs and Simple Ad Serving is now available. See the subchapter on Inventory > Private Inventory.
10 December 2021 Video tutorials New video tutorials are available: “Introduction to Advertising Cloud DSP,” “Account Structure and User Interface,” “How to Create a Package,” “How to Bulk Upload Third-Party Ad Tags,” and “How to Edit Placements Using Bulk Edit Tools.” See “Advertising Cloud Tutorials.”
12 November 2021 Deal IDs In the Deal ID settings, “Rubicon” was changed to “Magnite DV+,” where DV+ stands for display, video, and other formats such as audio. This reflects the new branding for Magnite SSP. Note: Magnite DV+ is still listed as “Rubicon” in the Deal ID Inbox. See “SSP Partners.”
27 October 2021 Custom Reports You can now create and manage Amazon S3 and different types of FTP delivery locations, called report destinations, for your custom reports. Once you configure report destinations, you can set up each of your new custom reports to be delivered to one or more locations of a single destination type, or to email recipients. Updates to your Amazon S3 and FTP credentials won’t interrupt report delivery.

Your existing reports are still sent to the specified email recipients. To configure delivery to a different report destination, create a new report with the new destination.
See “About Report Destinations,” “Create a Report Destination,” “Report Destination Settings,” and “Custom Report Settings.”
Packages, Placements, and Ads views When you view data for a single day, the trend charts now include hourly data. Hold the cursor over any point to see the data for that hour. See “Single Campaign Reporting.”
Placements The placement Inspector now includes an Inventory tab, which shows all deals and their associated metrics for the placement. Use the information to make quick adjustments or troubleshoot issues without generating a custom report. See “Placement Inspector.”
Ads (Users with permission to include Clearcast clock numbers in their ads) DSP no longer shows an error if you use a clock number that’s attached to another ad. Note: The best practice is to use a unique clock number for each video ad. Otherwise, the publisher won’t approve all of the ads.
Deal IDs The Deal ID settings and other places in the user interface reflect new branding for Magnite SSP:
  • The SSP “Tremor” (Telaria) is now “Magnite CTV.”
  • In the coming weeks, Rubicon" will change to “Magnite DV+,” where DV+ stands for display, video, and other formats such as audio.
See “SSP Partners.”
Freewheel programmatic guaranteed deals You can now submit ads and check the status of ads for Freewheel programmatic guaranteed deals from the Ads view. Previously, you could do both only from the Deals view. See “Submit an Ad for a Programmatic Guaranteed Deal to Freewheel” and “Check the Status of Ads for Freewheel Programmatic Guaranteed Deals.”
7 October 2021 Help All DSP and other Advertising Cloud documentation on Experience League is now machine translated into all available languages. To change the displayed language, use the “Change Language” menu at the bottom left of any page.
Change language
30 September 2021 Brand Safety (22 September release) DoubleVerify brand safety pre-bid products were updated to Brand Suitability Tiers, which allow advertisers to choose between three risk levels (low, medium, and high) for specific segments without avoiding all instances of a certain topic. Historically, segments did not include any tolerance levels.

To align with the new DoubleVerify segment structure, DSP migrated your existing brand safety segments to their new, recommended medium-level segment. You can optionally adjust the segment tier to low or high.

Note: A small list of segments don’t have tiers but have new names, such as “Nuisance/Spyware/Malware,Warez” > Incentivized/Malware/Clutter.”
Optimization The following optimization goals and pre-bid filters were deprecated:
  • Optimization goals:
    • Always Max Bid & Highest Viewability Rate (Moat – GroupM)
    • Always Max Bid & Highest Viewability Rate (Moat – MRC)
  • Pre-bid filters goals:
    • Viewability IAS
    • Viewability Moat
See “Optimization Goals and How to Use Them” and “Placement-level Pre-Bid Filters and How to Use Them.”
28 September 2021 Campaign management views A “Creation date” column is now available in custom column sets for the Campaigns, Packages, Placements, and Ads views. You can also filter the Placements and Ads views by Creation date. See “Create a Custom Column View” and “Filter Campaign Data.”
Programmatic guaranteed deals (8 September release) You can now edit the Max Bid for the default placement for a programmatic guaranteed (PG) deal. However, because PG deals always have a fixed CPM, only international clients should edit the Max Bid to take into account currency exchange fees.
(8 September release) Users with the “FreeWheel Programmatic Guaranteed” permission can now submit an ad to the FreeWheel Programmatic Creative API from the Ads view or the Placements view. You still can submit an ad from the Deals view.
11 August 2021 Pre-bid viewability Pre-bid viewability filters from Oracle Advertising (Moat) are now available for your placements. See more about third-party integrations for pre-bid viewability and “Placement-level Pre-Bid Filters and How to Use Them.”
15 July Help Details about how Advertising Cloud DSP funds client accounts for the purchase of media and services was added. See “Account Funding.”
12 June 2021 Help The ad policies were updated. See “Adobe Advertising Cloud Ad Requirements Policy.”
7 /June 2021 Help Instructions are available for running ads using programmatic guaranteed deals with publishers on FreeWheel. See “Overview of Setting up Programmatic Guaranteed Deals in FreeWheel,” “Submit an Ad for a Programmatic Guaranteed Deal to FreeWheel,” “Check the Status of Ads for Freewheel Programmatic Guaranteed Deals,” and “Error Codes for FreeWheel Ad Submissions.”
27 May 2021 Help Guidelines are available for acceptable health-related audience segments and tactics to use as alternatives to targeting health-related audience segments. See “Acceptable Health Segment Guidelines.”
26 May 2021 Help The chapter “Integrations with Adobe Experience Cloud” is now a separate guide, available from the Advertising Cloud documentation homepage. The new guide includes a new subchapter on “Working in Analytics Marketing Channels.”
The table of contents for this DSP Guide includes a link to the new guide.
See “Integrations with Adobe Experience Cloud.”
24 May 2021 Help In the “Campaign Management” chapter, new topics are available on how to review and edit key placement settings for a campaign using Excel QA spreadsheets. See "About Correcting Placement Settings for a Campaign Using Spreadsheets, “Download Placement Settings for a Campaign,” "Upload Placement Settings for a Campaign, and "Columns in Downloaded/Uploaded Spreadsheets.
5 May 2021 Package Settings A new Pacing Fill Strategy option, 'Slightly Ahead," is available and is the default for new packages. This strategy accelerates delivery so that it’s 55-65% complete halfway through the flight duration. See “Package Settings.”
17 March 2021 Help The “Campaign Management” chapter has been expanded to include many more procedures and references. In the table of contents, open the “Campaign Management” chapter and subsections.
10 March 2021 Inventory You can no longer create Smart Ad Serving deals using VAST tags. Instead, ask your publisher if they can run your private deal via a deal ID. You can import deal IDs directly from the publisher using the Deal ID inbox or enter your deal details manually.

Your existing Smart Ad Serving deals are still available but will be sunset later this year.
See “About the Deal ID inbox” and “Manually Create Deal ID Details
25 February 2021 Help Documentation about Analytics for Advertising Cloud, which integrates Adobe Analytics and Adobe Advertising Cloud, is available. For an overview of the integration, see “Overview of Analytics for Advertising Cloud.” For the full documentation, see the chapter on “Integrations with Adobe Experience Cloud” > “Analytics for Advertising Cloud.”
28 October 2020 New Help The legacy help was replaced with updated pages, which are available from the Help link in the DSP main menu and are also available at all times from https://experienceleague.adobe.com/docs/advertising-cloud/dsp/home.html.
Campaigns The previous Campaigns Beta views are now the default Campaigns views, for quicker insights, simplified workflows, and customized views.

The new Campaigns views include:
  • New navigation. You can view a list of all campaigns within your account. Within a campaign, you can filter data based on the campaign entity: Packages, Placements, and Ads.

    Campaign entity tabs
  • Data visualizations that allow you to compare up to three metrics.

    separate trend charts for three metrics
  • The ability to create and manage custom column views, with predefined Pacing and Performance views.

    column view selector
  • Upgraded search and filtering.

The legacy Campaigns Classic views are still available from the profile menu in the upper right. To open the Campaigns Classic views, click Switch to Campaigns Classic.

link to Campaigns Classic

To return to Campaigns Home, click Exit Classic.
See “About In-Platform Reports.”

See also “About the Campaign Data Views.”
Placements The option to include manual Bidding Rules was removed so that DSP optimization can do the work for you. All existing Max Bids based on recency are now automatically optimized.
To improve overall performance, you can no longer base dayparting on the viewer’s time zone. Instead, all dayparting is now based on the campaign’s time zone.​ See “Placement Settings.”
15 October 2020 Private Inventory All users can now set up and edit deal ID details using a new deal ID form, which is a simplified version of the legacy Smart Ad Serving form. To set up new deal ID details, go to Inventory > Deals, click Create, and then click Deal ID Beta. See “Manually Create Deal ID Details” and “Manual Deal ID Settings.”
Placement Forecasting For placements with placement-level pacing, the Forecast section of the placement settings includes a new Estimated Maximums section, which indicates how much more capacity is available with the current targeting configuration.
2 September 2020 Reports Any organization with multiple DSP accounts can optionally enable cross-account data in custom reports, according to the organization’s needs. See the “Cross-Account Reporting” section in “About Custom Reports.”

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