What’s New

The following features are new or recently changed.

Date Feature Description For More Information
27 July 2022 Inventory Auction Insights is a new troubleshooting tool that allows you to analyze the deal composition of both guaranteed and non-guaranteed private deals. Using data visualizations, this tool shows the trend and relative proportions of values received for key auction attributes within a specific time period.

With transparency into bid request data from publishers, you can avoid time-consuming troubleshooting steps.
See “View Auction Insights for a Private Deal.”
29 June 2022 Inventory The new Inventory > Deals view includes the same data customization capabilities as the Campaigns views, including additional filters, column customization and the option to save custom views, column sorting, and a data visualization (chart) view. You can open a command menu in each row by clicking … after the deal name. See “Overview of Inventory Features.”
Inventory Inspector The Inventory tab of the placement Inspector now includes customizable data visualization charts and expanded performance metrics, such as Viewability Rate, Clicks, and Yesterday’s CPM. See “View the Sites, Ads, Frequency, and Inventory Details for a Placement.”
31 May 2022 Audience Sources (Beta feature) Advertising Cloud DSP can now ingest first-party segments comprised of authenticated signals built within a customer data platform (CDP). See “About Activating Authenticated Segments from Audience Sources.”
25 May 2022 Optimization Goals Video and native placements can now be included in packages with the custom goals Highest ROAS and Lowest CPA. See “Optimization Goals and How to Use Them.”
12 April 2022 Campaign Management Ad specifications were updated to reflect current support. See “Specifications for Supported Ad Types.”
17 February 2022 Video tutorials A new video on “How to Create a Standard Display Placement” is available. See Advertising Cloud Tutorials.
31 January 2022 Help Additional information about Deal IDs and Simple Ad Serving is now available. See the subchapter on Inventory > Private Inventory.
10 December 2021 Video tutorials New video tutorials are available: “Introduction to Advertising Cloud DSP,” “Account Structure and User Interface,” “How to Create a Package,” “How to Bulk Upload Third-Party Ad Tags,” and “How to Edit Placements Using Bulk Edit Tools.” See “Advertising Cloud Tutorials.”
12 November 2021 Deal IDs In the Deal ID settings, “Rubicon” was changed to “Magnite DV+,” where DV+ stands for display, video, and other formats such as audio. This naming reflects the new branding for Magnite SSP. Note: Magnite DV+ is still listed as “Rubicon” in the Deal ID Inbox. See “SSP Partners.”
27 October 2021 Custom Reports You can now create and manage Amazon S3 and different types of FTP delivery locations, called report destinations, for your custom reports. Once you configure report destinations, you can set up each of your new custom reports to be delivered to one or more locations of a single destination type, or to email recipients. Updates to your Amazon S3 and FTP credentials don’t interrupt report delivery.

Your existing reports are still sent to the specified email recipients. To configure delivery to a different report destination, create a report with the new destination.
See “About Report Destinations,” “Create a Report Destination,” “Report Destination Settings,” and “Custom Report Settings.”
Packages, Placements, and Ads views When you view data for a single day, the trend charts now include hourly data. Hold the cursor over any point to see the data for that hour. See “Single Campaign Reporting.”
Placements The placement Inspector now includes an Inventory tab, which shows all deals and their associated metrics for the placement. Use the information to make quick adjustments or troubleshoot issues without generating a custom report. See “Placement Inspector.”
Ads (Users with permission to include Clearcast clock numbers in their ads) DSP no longer shows an error if you use a clock number that’s attached to another ad. Note: The best practice is to use a unique clock number for each video ad. Otherwise, the publisher won’t approve all of the ads.
Deal IDs The Deal ID settings and other places in the user interface reflect new branding for Magnite SSP:
  • The SSP “Tremor” (Telaria) is now “Magnite CTV.”
  • In the coming weeks, Rubicon" will change to “Magnite DV+,” where DV+ stands for display, video, and other formats such as audio.
See “SSP Partners.”
Freewheel programmatic guaranteed deals You can now submit ads and check the status of ads for Freewheel programmatic guaranteed deals from the Ads view. Previously, you could do both only from the Deals view. See “Submit an Ad for a Programmatic Guaranteed Deal to Freewheel” and “Check the Status of Ads for Freewheel Programmatic Guaranteed Deals.”
7 October 2021 Help All DSP and other Advertising Cloud documentation on Experience League is now machine translated into all available languages. To change the displayed language, use the “Change Language” menu at the bottom left of any page.
Change language
30 September 2021 Brand Safety (22 September release) DoubleVerify brand safety pre-bid products were updated to Brand Suitability Tiers, which allow advertisers to choose between three risk levels (low, medium, and high) for specific segments without avoiding all instances of a certain topic. Historically, segments did not include any tolerance levels.

To align with the new DoubleVerify segment structure, DSP migrated your existing brand safety segments to their new, recommended medium-level segment. You can optionally adjust the segment tier to low or high.

Note: A few segments don’t have tiers but have new names, such as “Nuisance/Spyware/Malware,Warez” > Incentivized/Malware/Clutter.”
Optimization The following optimization goals and pre-bid filters were deprecated:
  • Optimization goals:
    • Always Max Bid & Highest Viewability Rate (Moat – GroupM)
    • Always Max Bid & Highest Viewability Rate (Moat – MRC)
  • Pre-bid filters goals:
    • Viewability IAS
    • Viewability Moat
See “Optimization Goals and How to Use Them” and “Placement-level Pre-Bid Filters and How to Use Them.”
28 September 2021 Campaign management views A “Creation date” column is now available in custom column sets for the Campaigns, Packages, Placements, and Ads views. You can also filter the Placements and Ads views by Creation date. See “Create a Custom Column View” and “Filter Campaign Data.”
Programmatic guaranteed deals (8 September release) You can now edit the Max Bid for the default placement for a programmatic guaranteed (PG) deal. However, because PG deals always have a fixed CPM, only international clients should edit the Max Bid to allow for currency exchange fees.
(8 September release) Users with the “FreeWheel Programmatic Guaranteed” permission can now submit an ad to the FreeWheel Programmatic Creative API from the Ads view or the Placements view. You can still submit an ad from the Deals view.
11 August 2021 Pre-bid viewability Pre-bid viewability filters from Oracle Advertising (Moat) are now available for your placements. See more about third-party integrations for pre-bid viewability and “Placement-level Pre-Bid Filters and How to Use Them.”
15 July 2021 Help Details about how Advertising Cloud DSP funds client accounts for the purchase of media and services was added. See “Account Funding.”

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