Columns in Downloaded/Uploaded Spreadsheets

TIP

In a downloaded spreadsheet, all editable columns are highlighted in blue.

Section Column Description Editable?
Basic Placement ID The numeric ID of the placement.
Basic Placement Name The name of the placement. Yes
Basic Labels Any applied labels, for reporting.
Basic Edit Link A link to open the placement in Edit mode.
Basic Status The placement status: active or inactive. Yes
Basic Placement Type The placement type.
Basic Package Name The name of the parent package, when applicable.
Goals Start Date The start date of the placement.
Goals End Date The end date of the placement.
Goals Day parting Whether dayparting is ON or OFF.
Note: To check the actual dayparting schedule, open the placement settings in DSP.
Goals Budget The placement budget, if there is one Yes
Goals Budget Interval The budget interval: Daily, Weekly, Monthly, or All Time. Yes
Goals Optimization Goal The objective of the package.
Goals Optimization Target The target value of the goal.
Goals Pace on Whether the placement is pacing towards the Budget or Impressions.
Goals Max Bid The maximum bid for the placement. Yes
Goals Pacing Fill Strategy The pacing fill strategy for the placement: evenly, frontload, or aggressive frontload. Yes
Goals Pre-Bid Filters Any pre-bid filter criteria to be applied.
Goals Bidding Rules Whether bidding rules (deprecated) are ON or OFF.
Goals Frequency Cap The primary frequency cap for the placement during the specified Frequency Cap Interval. Yes
Goals Frequency Cap Interval The interval for the primary frequency cap: Day, Week, or Month. Yes
Goals Secondary Frequency Cap The secondary frequency cap for the placement during the specified Secondary Frequency Cap Interval Yes
Goals Secondary Frequency Cap Interval The type of interval for the secondary frequency cap: Week, Day, Hour, or Minute. The applicable number of weeks, days, hours, or minutes is indicated by the Secondary Frequency Cap Interval Value. Yes
Goals Secondary Frequency Cap Interval Value The number of weeks, days, hours, or minutes for which the Secondary Frequency Cap applies. For example, if the secondary cap is three impressions per six hours, then the value here would be 6</>. Yes
Audience Location Audience Location - Included # The number of targeted geographical locations, All, or None.
Audience Location Audience Location - Included The targeted geographical locations, separated by semi-colons,or All Locations.
Audience Location Audience Location - Excluded # The number of excluded geographical locations or None.
Audience Location Audience Location - Excluded The excluded geographical locations, separated by semi-colons, or None.
Inventory Public Inventory - Included # The number of targeted public inventory deals, if any are specified, All, or None.
Inventory Public Inventory - Excluded # The number of excluded public inventory deals, if any are specified, or None.
Inventory Private Inventory - Included # The number of targeted private inventory deals, if any are specified, All, or None.
Inventory Private Inventory - Excluded # The number of excluded private inventory deals, if any are specified, or None.
Inventory On Demand Inventory - Included # The number of targeted On-Demand Inventory deals, if any are specified, All, or None.
Inventory On Demand Inventory - Excluded # The number of excluded On-Demand Inventory deals, if any are specified, or None.
Sites Traffic Type The targeted type of traffic: Website and/or Apps
Sites Exclude out-stream Whether the Inventory Targeting option to exclude outstream traffic is ON or OFF.
Outstream ads usually appear over the content as a pop-up or stuffed into content (in the native experience), rather than as regular video ads in a video player.
Sites Site Tier The quality of the sites to target: Tier 1, Tier 2, Tier 3, or All Sites.
Sites Categories - Included # The number of targeted site categories, if any are specified, or All.
Sites Categories - Excluded # The number of excluded site categories, if any are specified, or All.
Sites Excluded Sites The excluded sites, if any are specified, or None.
Sites Language The targeted site languages.
Sites Allow unscreened sites Whether or not to allow ad delivery on non-audited sites: ON or OFF.
Sites Targeted Sites The number of targeted sites, if any are specified, or None.
Audience Targeting Audience - Included The targeted audiences, if any are specified, or None.
Audience Targeting Audience - Excluded The excluded audiences, if any are specified, or None.
Audience Targeting Demographic booster Whether or not Comscore demographic segments are enabled for the placement (and other placements in the campaign): ON or OFF. This feature may be enabled only for campaigns for which the Audience Verification feature is enabled for Nielson and/or Comscore. It incurs additional fees.
Audience Targeting Extend across screens Whether or not to extend the ad targeting across devices: ON or OFF.
Audience Targeting Topic Targeting - Included # The number of targeted topic codes, if any are specified, or All.
Audience Targeting Topic Targeting - Excluded # The number of excluded topic codes, if any are specified, or None.
Audience Targeting Device Targeting - Included # The number of targeted device targets, if any are specified, or All.
Audience Targeting Device Targeting - Excluded # The number of excluded device targets, if any are specified, or None.
Audience Targeting ISP Targeting - Included # The number of targeted ISP providers, if any are specified, or All.
Audience Targeting ISP Targeting - Excluded # The number of excluded ISP providers, if any are specified, or None.
Brand Safety Brand Safety - Contextual Filtering # The number of brand safety filters applied, if any are specified, or None.
Brand Safety Brand Safety - Pre-Bid Fraud blocking # The number of pre-bid fraud blocking filters applied, if any are specified, or None.
Brand Safety Brand Safety - Pre-Bid Viewability # The number of pre-bid viewability filters applied, if any are specified, or None.
Brand Safety Site Safety Block Whether or not Site Safety Block is enabled: ON or OFF.
Tracking Tracking Pixels # The number of third-party event-tracking pixels attached to the placement, or None.
Tracking Conversion Pixels # The number of conversion tracking pixels attached to the placement, or None.
Tracking 3rd-party fees A static, third-party fee rate to be tracked as a non-billable cost per thousand impressions, if applicable.
Ads # of Ads Attached The number of ads attached to the placement, if any are attached, or None.
Ads Ad Names The names of the ads attached to the placement, if any are attached, or None.

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