- What’s New
- Introduction
- Campaign Management
- Overview of Campaign Management Structure
- Campaigns
- Packages
- Placements
- Ads
- Campaign Reports
- Understanding Advertising Cloud DSP Macros
- Keyboard Shortcuts
- FAQs About Campaign Management
- Optimization
- Audiences
- Inventory
- Overview of Inventory Features
- Using Roku Inventory
- On Demand Inventory
- Private Inventory
- Custom Reports
- Integrations with Adobe Experience Cloud
- Customer Support
- Adobe Experience Cloud Release Notes
Understanding Advertising Cloud DSP Macros
A macro is a short command or shorthand for an instruction and usually follows the format ${MACRO_NAME}. The Advertising Cloud DSP ad server executes macros when the ad is served or clicked.
Macros are most commonly used during trafficking of third-party and custom creative code or metadata (such as third-party pixels).
General Tracking Macros
Use general tracking macros across all ad and tag types to pass back specific data, as required.
| Macro | Description |
|---|---|
| $ | User identifier for all device types. |
| $ | Cachebuster: a random number between 1 and 1000000 |
| $ | The placement ID |
| $ | The URL passed in the bid request; URL-encoded |
| $ | The page subdomain parsed from the URL in the bid request; URL-encoded |
Click Macros for Third-Party Display Ads
To accurately track clicks for ads using third-party display tags, DSP requires a display click macro. Only one version of the macro is required; the relevant macro depends on the type of tag.
| Macro | Description |
|---|---|
| $ | Redirect URL that enables ad servers to track and count ad clicks in the platform |
| $ | Redirect URL that enables ad servers that require URL encoding to track and count ad clicks in the platform |
DSP automatically inserts display click macros in a display tag when you:
- Export ad tags from an Advertising Cloud ad server partner
- Bulk upload Flashtalking or Google DoubleClick for Advertisers ad tags directly in DSP
If a click macro is missing when you build a display ad, DSP displays a warning message, which prompts you to manually insert the appropriate display click macro in the correct area of the tag.
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