About In-Platform Reports

The campaign management views include comprehensive report data. The available reports help you to identify the packages and placements that are performing well and those that need your attention. Quick action buttons also make you more productive.

All Campaigns List

The Campaigns view opens to a list of all campaigns within your account. The Subtotals row shows either the sum or the average value of each metric across all visible rows.

Campaigns list

By default, each campaign row includes pacing and delivery metrics. Pacing metrics include Gross Spend (Lifetime), which includes a gauge of the actual on-target spend versus the expected on-target spend across all packages in the campaign, so you can identify under-performing campaigns at a glance. You can optionally change the column view or even create a custom column view.

You can further customize the data tables in additional ways and filter the visible data.

To view a campaign in more detail, click the campaign name.

Single Campaign Reporting

Within a campaign, you can filter data based on the campaign entity: Packages, Placements, and Ads. You can further filter the visible data to include only the packages, placements, or ads that you want to see.

Campaign entity tabs

In each entity tab, each row includes pacing and delivery metrics, by default, but you can change the column view or even create a custom column view to apply across all subtabs for the campaign. You can further customize the data tables in additional ways. Each data table includes a Subtotals row, which shows either the sum or the average value of each metric across all visible rows.

For each campaign, you can also customize time series trend charts with three metrics, which are available in each entity view. By default, data for Net Spend, Impressions, and Net CPM are included in separate charts (trellis charts). You can optionally change the metrics. To enable hourly data in the time series trend charts, change your date selection to a single day (Today, Yesterday, or a specific day).

separate trend charts for three metrics

You also can optionally overlay the three metrics for easy detection of anomalies and areas in which to improve scale or performance.

trend chart with overlay

You can customize the trend charts by campaign, and the same metrics are persisted across all trend charts for the campaign.

Placement Inspector

For each placement, you can open a (detail view Inspector), which includes the following in-depth data:

  • Sites: All of the sites on which the placement has had impressions.

    The Sites tab includes search and filter features, the same standard and custom column view options that are available on the main page, and an Exclude button in each row so you can quickly exclude a site from the placement.

  • Ads: All of the ads in the placement.

    The Ads tab includes search and filter features, the same standard and custom column view options that are available on the main page, and quick action buttons in each row, such as Pause (so you can quickly pause an ad).

  • Frequency: Data for each ad frequency level for the placement, including:

    • the ad frequency level (such as “1” for all instances in which users saw an ad one time)
    • the estimated unique number of devices/browsers or people (depending on the specified Cross Device Level for the placement) who received impressions at the specified frequency level
    • the estimated number of impressions at the specified frequency level
    • the estimated average frequency for the specified frequency level. This value is equal to (Estimated Impressions)/(Estimated Uniques).
  • Inventory: Information about all deals targeted by the placement.

    The Inventory tab includes search and filter features, the same standard and custom column view options that are available on the main page, and quick action buttons in each row, such as Edit and View Report. The Inventory tab enables quick troubleshooting by showing performance statistics, such as Auctions, Bids, and Win Rate.

Troubleshooting Inventory

Issue Possible Cause Actions to Take
Zero Auctions The publisher hasn’t started sending bid requests. Contact the publisher to activate the deal.
The deal was set up incorrectly, such as by entering an incorrect external deal ID. Confirm the deal details and edit the deal.
Auctions but no Bids The placement targeting doesn’t match the incoming bid requests for the deal.

For example, a placement might be targeting a geography that isn’t eligible for the deal.
Edit the placement targets as needed to avoid targeting mismatches.
The placement doesn’t have an active ad with the required media type for the deal. Create and attach an ad with the correct media type to the placement.
The placement doesn’t have adequate budget. Increase the placement budget to allow bidding on incoming requests.
The placement flight dates don’t overlap with the impression delivery dates for the deal. Edit the placement’s flight dates as needed.
Low Win Rate The placement’s maximum bid (floor or fixed) is below the minimum required by the deal. Increase the placement’s Max Bid as needed.
The placement uses pre-bid filters that limit bidding. Lower the thresholds of the pre-bid filters to allow more bidding.
Audience targeting for the placement is too restrictive. Check if the specified audience targets have enough active users, and expand the audience if possible.

placement Inspector

You can export the data on the Sites, Ads, or Frequency tab to your browser’s default download folder as a report in XLSM format.

Other Types of Campaign-level Reporting

For other data breakouts, view the legacy campaign-level reporting pages from Campaigns Classic. The legacy report includes sections on Geography, Device, Viewability, and Audience Performance data.

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