Create an Ad

You can create a single first-party or third-party ad.

To create multiple third-party ads at a time, see Create Multiple Third-party Ads.


All of your settings are saved automatically, even before you submit the ad for review.

  1. In the main menu, click Campaigns.

  2. Click the name of the campaign in which the ad will be included.

  3. Above the data table, click Create. In the Ad Types section of the menu, click the ad type.

  4. Specify the ad settings for audio ads, connected TV, display ads, mobile ads, native ads, or pre-roll ads.:

    1. (Video and audio ads only) On the Upload or Select Creative screen, upload a raw creative asset directly into DSP, select an existing creative asset, or upload a tracking tag from a certified third-party ad serving partner.

    2. On the Options screen:

      1. On the Basics tab, specify the ad details.

      2. (Some DSP-served mobile video ad types; optional) On the Teasers tab, specify a teaser image or video asset for the ad.

      3. (DSP-served pre-roll video ads and audio ads; optional) On the Companion Banners tab, specify up to three companion banner assets for the ad.

      4. (Some DSP-served mobile and pre-roll video ads; optional) On the Overlays tab, specify overlay assets for the ad.

      5. (Optional) On the Pixel tab, specify any third-party tracking pixels you want to attach to the ad.

  5. When the ad is complete, click Save & Submit for Review.

    The ad review takes 24-48 hours and includes checks for sensitive categories, click URL functionality, and preview rendering. The Status column indicates whether DSP has approved the ad. Broken ads may have a pending status for longer than 24-48 hours so you have time to fix errors before they’re rejected.


    Your ad will only be served if both DSP and the SSP have approved the creative. Each SSP has its own approval requirements and process.

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