Pre-roll Ad Settings

Insert Ad Tag

New ads only

URL: The VAST tag URL.

Title: A title for the file, which is in the Ads view and reports.

TIP

To check the validity of a VAST tag, paste it into a browser and hit the Enter key. If the tag is valid, you will see an XML file that includes <VAST> near the top.

Ad Options

Basic

Ad Type: (Read-only) The ad type you’re creating, which corresponds to the placement type to which the ad can be attached.

Ad Name: The ad name. The asset title is used by default, but you can change the name.

TIP

Use a name that will be easy to find when you attach the ad to a placement, in the Ads view, and in reports. For example, describe the unit type and some key attributes (such as Holiday Product Preview: 30sec Preroll”).

Width | Ad Unit Width: (Standard and skippable pre-roll ads only) The width of the entire ad unit. This option may be locked depending on the type of ad unit you selected.

Height | Ad Unit Height: (Standard and skippable pre-roll ads only) The height of the entire ad unit. This option may be locked depending on the type of ad unit you selected.

Player X: The X coordinate for the ad unit. Keep the default setting.

Player Y: The Y coordinate for the ad unit. Keep the default setting.

Player Width: The width of the entire ad unit. This option may be locked depending on the type of ad unit you selected.

This field is the same as the Width field.

Player Height: The height of the entire ad unit. This option may be locked depending on the type of ad unit you selected.

This is the same as the Height field.

Show Controls: Where to include video controls for the ad: Under, Over, Bottom, or None (the default).

Preserve Aspect Ratio: Whether to keep the video’s width and height proportions (Yes) or to stretch the video to fill available space (No).

VAST Tag: (Ads using VAST tags only; read-only) The third-party VAST tag you entered as the ad source.

Final VAST Tag: (Ads using VAST tags only; read-only) The third-party VAST tag you entered as the ad source with the necessary Advertising Cloud DSP tracking macros inserted, if applicable.

Wmode: (Interactive pre-roll only) The window mode: window, transparent, or opaque.

Video Format: (Interactive pre-roll only) The format of the ad player for potential inventory: VPAID or VPAID & VAST. Viewability is always measured for VPAID, but VPAID & VAST includes inventory that doesn’t allow viewability measurement. Consider this distinction if viewability metrics are important to your campaign.

Clock Number: (Interactive pre-roll only; used only in the United Kingdom; available only to users with permission) A unique identifier used to ensure that the right ad is broadcast. If this setting isn’t applicable, leave it blank.

Pixel

All existing event tracking pixels for the placement are automatically attached. You can detach existing pixels and create new pixels as needed, based on your tracking needs for the individual ad.

The following settings apply to each pixel that you create or edit.

Integration Event: The event that triggers the pixel to fire. For this ad type, use pixels that fires on the Impression or Click-through.

Pixel Type: Whether the pixel is an IMG URL (1x1 pixel image file), HTML, or JavaScript URL.

Pixel URL or Code: The URL of the pixel image, in the appropriate format for the specified Pixel Type.

Pixel Name: The pixel name. Use a name that helps you easily identify the pixel.

Pixel Provider: The pixel provider: None, Nielsen, or Comscore.

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