About Ad Management in Advertising Cloud DSP

Advertising Cloud DSP offers two ways to serve your ads:

• Advertising Cloud DSP will serve your ads for free when you upload your own assets (such as display banners, video assets, audio files, or URLs) directly to DSP. For DSP-served assets, you have access to additional features, such as overlays.

• If you use a third-party ad server (such as Google, Flashtalking, or Sizmek), you can upload your third-party ad serving tags to DSP individually or in bulk. The bulk upload feature requires you to either a) upload DoubleClick and Flashtalking tag sheets or b) download a template, input your tags into the template, and then re-upload the template.

Once your ads are set up, you’ll need to attach each ad to a placement, which includes the targeting parameters (such as geo, audience, device, and inventory targeting) that will control how your campaign will deliver. You can attach a single ad to one or multiple placements.

Available Ad Types

• Audio
• Connected TV
• Display
• Mobile
• Native
• Pre-Roll
• Survey

For more information about these ad types, see Available Ad Types and the complete Ad Specifications.

Special Ad Features

The following features are available for DSP-served ads only.

Companion Banners

Companion banners are served alongside pre-roll ads or (with some publishers) audio ads and can help reinforce brand and message association.

You can upload your own companion banner asset or upload a third-party iFrame or script banner tag from a certified third-party ad serving partner.

Overlays

Overlays help with persistent branding throughout the video and can drive additional clicks. The overlay feature is available for interactive pre-roll ads and for mobile ads in interactive and tap-to-play formats.

See the Best Practices for Designing Overlays

Teasers

A teaser is an eye-catching image that entices the viewer to play an ad. Teasers apply only to mobile tap-to-play ad formats.

Advertising Cloud DSP Ad Approvals

When you create an ad, Advertising Cloud DSP reviews it for sensitive categories, click URL functionality, and preview rendering.

Initially, you’ll see a red dot in the Status column. The review process normally takes 24-48 hours. A broken ad, however, may have a pending status for longer than 48 hours so you have time to fix errors before the ad is rejected. Rejected ads include a reason for the rejection.

When DSP approves an ad, you’ll see a green dot in the Status column.