About Activating Authenticated Segments from Audience Sources

Beta feature

Advertising Cloud DSP can ingest first-party segments comprised of authenticated signals built within a customer data platform (CDP). You can use the ingested segments as targets for your placements.

Adobe Real-Time Customer Data Profile

DSP is integrated with the the Adobe Real-Time Customer Data Profile (CDP), which is part of the Adobe Experience Platform.

In Real-time CDP, destinations are connections to external data platforms that allow seamless data activation. For example, you can use destinations to activate your known customer relationships (such as hashed email addresses) for targeted advertising across digital formats supported by DSP.

For more information about destinations, see the Experience Platform Destinations Guide, including an overview of the product, instructions for creating destination workspaces and creating destination connections, and activating data to destinations.

Workflow for Using the DSP Integration with Real-time CDP

  1. Allow DSP to translate customer data segments into LiveRamp RampIDs that are recognizable in a biddable environment.

  2. Create an audience source to import audiences to your DSP account or an advertiser account.

  3. Configure a Real-Time CDP destination connection in Experience Platform.

For additional support, contact your Adobe account team or adcloud-support@adobe.com.

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