Team, skills, and organizational design required to support cross-channel marketing with Adobe Campaign

In today’s cross-channel and digital world, consumers are empowered to engage wherever, whenever and however they want. And the marketer must be ready, otherwise they risk a poor customer experience, or worse, attrition. The answer is not just a marketing platform that supports the orchestration of messages across channels, but also having a marketing organization that supports planning, execution and measurement of marketing campaigns across all channels.

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