Erste Schritte mit Adobe Campaign Standard für Geschäftsbenutzer
Wenn Sie neu bei Adobe Campaign Standard sind oder wenn Sie sicherstellen möchten, dass Sie die Grundlagen der optimalen Nutzung kennen, beginnen Sie hier.
Einführung in Adobe Campaign Standard
In diesem Video erhalten Sie eine Einführung in Adobe Campaign Standard.
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Erfahren Sie mehr über die Hierarchie der Programme und Kampagnen, das Erstellen eines Marketing-Programms und das Erstellen einer Marketing-Kampagne in einem Programm.
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Dieses Video bietet einen Überblick über die Benutzeroberfläche von Adobe Campaign Standard sowie die wichtigsten Funktionen.
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Erfahren Sie, wie Sie einen Workflow erstellen und bearbeiten.
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Erfahren Sie, wie Sie zu vorhandenen Profilen navigieren können und wie Sie Profile und Audiences erstellen.
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Erfahren Sie, wie Sie Profildaten mithilfe eines Workflows importieren.
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Hier erfahren Sie, wie Sie Empfänger, die nicht den definierten Targeting-Kriterien entsprechen, ansprechen können, um eine betrügerische Nutzung Ihrer Empfängerdatenbank zu erkennen oder sicherzustellen, dass die E-Mails in die Postfächer gelangen.
194
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Erstellen eines E-Mail-Versands
Erfahren Sie, wie Sie einen E-Mail-Versand von der Homepage aus erstellen können.
356
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Testversand, Vorbereiten und Senden einer E-Mail
Erfahren Sie, wie Sie eine Test-E-Mail senden, den E-Mail-Versand vorbereiten und dann senden.
88
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Prüfen von E-Mail-Versand und -Berichten
Erfahren Sie, wie Sie einen personalisierten E-Mail-Versand überprüfen und verschiedene in Adobe Campaign Standard verfügbare Berichte untersuchen können.
240
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Erfahren Sie, wie Sie einen A/B-Test konfigurieren und senden, um die Betreffzeile einer E-Mail zu testen.
296
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Erfahren Sie, wie Sie Ihre E-Mail-Nachrichten mit der Funktion „Profilersetzung“ testen können.
351
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Erfahren Sie, wie Sie einen SMS-Versand erstellen.
258
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Erfahren Sie, wie Sie eine Push-Benachrichtigung erstellen.
505
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Erfahren Sie, wie Sie bekannte Mobile-App-Benutzer mit Nachrichten ansprechen können, die mit CRM-Profilattributen personalisiert wurden.
268
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Erfahren Sie, wie Sie die Broadcast-Vorlage konfigurieren und verwenden, um alle Benutzer Ihrer Mobile App anzusprechen.
248
{ "description": "Erfahren Sie, wie Sie die Broadcast-Vorlage konfigurieren und verwenden, um alle Benutzer Ihrer Mobile App anzusprechen.", "duration": "PT0H4M8S", "embedUrl": "https://video.tv.adobe.com/v/40916/", "name": "Senden einer In-App-Broadcast-Nachricht", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852232-100x56.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852232-150x84.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852233-200x113.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852233-220x124.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852233-236x133.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852233-290x186.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852233-420x236.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852234-640x360.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852234-666x374.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852234-720x405.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852235-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/d57de006-8f7a-425f-95db-5eff76a56e7d/708b32672acf4594950e4ca933cab6cf_1600852235-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2020-09-23T09:07:30Z", "hasPart": [], "educationLevel": [ "Beginner", "Intermediate" ], "learningResourceType": "Senden einer In-App-Broadcast-Nachricht" }Erstellen und Senden von E-Mails über einen Workflow
Hier erfahren Sie, wie Sie E-Mails mithilfe eines Workflows erstellen und versenden.
293
{ "description": "Hier erfahren Sie, wie Sie E-Mails mithilfe eines Workflows erstellen und versenden.", "duration": "PT0H4M53S", "embedUrl": "https://video.tv.adobe.com/v/33605/", "name": "Erstellen und Senden von E-Mails über einen Workflow", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717725-100x56.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717725-150x84.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717726-200x113.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717726-220x124.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717726-236x133.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717727-290x186.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717727-420x236.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717727-640x360.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717728-666x374.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717728-720x405.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717729-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/87da4f1a-37ea-4d92-9b61-4185593796a5/f5db23bdc2cb456ca9f969a0e6888105_1587717729-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2020-04-24T08:35:26Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Erstellen und Senden von E-Mails über einen Workflow" }Briefpost erstellen
Erfahren Sie, wie Sie eine Briefpost erstellen.
256
{ "description": "Erfahren Sie, wie Sie eine Briefpost erstellen.", "duration": "PT0H4M16S", "embedUrl": "https://video.tv.adobe.com/v/30206/", "name": "Briefpost erstellen", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167501-100x56.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167501-150x84.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167501-200x113.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167501-220x124.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167502-236x133.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167502-290x186.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167502-420x236.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167502-640x360.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167503-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167503-666x374.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167503-720x405.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/016abff3-a98b-4709-8e5f-bcd8606f5b06/318b30e4ce4c4e8dab25654a03ebfc5d_1576167503-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2019-12-12T16:17:11Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Briefpost erstellen" }Verwalten von Services und Abonnements
Erfahren Sie, wie Sie einen Dienst erstellen und Abonnements verwalten.
136
{ "description": "Erfahren Sie, wie Sie einen Dienst erstellen und Abonnements verwalten.", "duration": "PT0H2M16S", "embedUrl": "https://video.tv.adobe.com/v/30225/", "name": "Verwalten von Services und Abonnements", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508270-100x56.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508270-150x84.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508271-200x113.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508271-220x124.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508271-236x133.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508271-290x186.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508271-420x236.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508272-640x360.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508272-666x374.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508272-720x405.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508272-960x540.jpg", "https://images-tv.adobe.com/mpcv3/c72e4016-3bdf-40a7-aa07-1ff15ece92d1/69a0be02-eb42-4da4-84ef-9e9af514628d/1fb7383da77c48dd8f668da835dc53d8_1576508273-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2019-12-16T14:56:54Z", "hasPart": [], "educationLevel": [ "Beginner", "Intermediate" ], "learningResourceType": "Verwalten von Services und Abonnements" }Erstellen eines In-App-Versands in einem Workflow
Erfahren Sie, wie Sie mit der Aktivität In-App-Versand den In-App-Versand automatisieren können, indem Sie eine In-App-Nachricht an eine innerhalb eines Workflows berechnete Zielgruppe senden.
370
{ "description": "Erfahren Sie, wie Sie mit der Aktivität In-App-Versand den In-App-Versand automatisieren können, indem Sie eine In-App-Nachricht an eine innerhalb eines Workflows berechnete Zielgruppe senden.", "duration": "PT0H6M10S", "embedUrl": "https://video.tv.adobe.com/v/38570/", "name": "Erstellen eines In-App-Versands in einem Workflow", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297855-100x56.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297856-150x84.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297856-200x113.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297856-220x124.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297856-236x133.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297856-290x186.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297856-420x236.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297857-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297857-640x360.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297857-666x374.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297857-720x405.jpg", "https://images-tv.adobe.com/mpcv3/83df592c-0019-4a8c-b00d-2ebe28093024/da641fbf-2d25-4cf7-8adc-78acc97ec0f0/4b679d6920e34b1d84c55b0284587d5d_1597297857-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2020-08-13T05:47:15Z", "hasPart": [], "educationLevel": [ "Beginner", "Intermediate" ], "learningResourceType": "Erstellen eines In-App-Versands in einem Workflow" }
Berichte
Verstehen Sie die verschiedenen vorkonfigurierten Berichte, die für einen E-Mail-Versand verfügbar sind.
362
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Erfahren Sie, wie Sie einen Bericht erstellen können.
399
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Erstellen eines Berichts zum In-App-Versand
Erfahren Sie, wie Sie dem Benutzer als Reaktion auf das Echtzeit-Verhalten eines Kunden in der Mobile App kontextuell relevante In-App-Nachrichten präsentieren.
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