Journey-Kundenmessung mit Attribution
Erfahren Sie mehr über Attributionsmodi, Lookback-Fenster und die algorithmische Attribution. Diese Funktionen ermöglichen es dem Marketingexperten, nicht lineare und unvorhersehbare Journey von Kunden auf verschiedene Weise zu verstehen.
Verwenden der Kreuztabellenanalyse zur Erforschung der grundlegenden Marketing-Attribution in Analysis Workspace
Es gibt viele Möglichkeiten, Ihre Attributionsmethode mit Adobe Analytics weiter zu verfeinern. In diesem Video zeigen wir, wie Sie mithilfe von Kreuztabellenanalysen in Workspace tiefere Einblicke anhand des Berichts über Marketing-Kanäle gewinnen können.
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Hinzufügen von Direktvergleichen von Attribution IQ-Modellen in Analysis Workspace
In diesem Video erfahren Sie, wie Sie Attribution IQ-Modelle schnell vergleichen können, unter anderem mithilfe einer automatisch erstellten Spalte, die den prozentualen Unterschied zwischen den Zahlen der beiden Modelle anzeigt.
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Attribution IQ in berechneten Metriken
In diesem Video wird gezeigt, wie Attribution IQ in berechneten Metriken verwendet wird.
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Mit Attribution IQ können Sie das Attributionsmodell jederzeit in eines von zehn regelbasierten Modellen in einer Freiformspalte ändern.
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In diesem Video sehen Sie das Bedienfeld „Attribution IQ“, das einen idealen Ausgangspunkt für die Erstellung Ihres Attributionsprojekts in Analysis Workspace darstellt.
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Verwenden verschiedener Attribution IQ-Modelle mit Segmenten in Analysis Workspace
In diesem Video erfahren Sie, wie Sie Attribution IQ-Modelle zusammen mit Adobe Analytics-Segmenten auf Ihrer Site verwenden.
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Algorithmisches Modell in Attribution IQ
Das algorithmische Zuordnungsmodell in Analysis Workspace verwendet statistische Verfahren, um für die ausgewählte Metrik die optimale Zuordnung dynamisch zu bestimmen.
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Benutzerdefinierte Lookback-Fenster in Attribution IQ
Benutzerdefinierte Lookback-Fenster ermöglichen es Ihnen, das Attributionsfenster über den Reporting-Bereich hinaus zu erweitern (bis zu einem Maximum von 90 Tagen), und gelten für jede Konversion im Reporting-Bereich. Diese Option erhöht in der Regel die Attributionsgenauigkeit bei Ereignissen, die zu Beginn des Reporting-Zeitraums eintreten, indem Interaktionen berücksichtigt werden, die im Vormonat oder in den Vormonaten stattgefunden haben.
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