Erwartete Google Analytics
Nachdem Sie eine Google Analytics-Integration verbunden haben, können Sie mit Ihren Google Analytics Metriken sofort imVisual Report Builder interagieren. Wenn Sie den Visual Report Builder eingeben und auf Add a Metric klicken, wird eine Reihe von Metriken aus Ihrem Google Analytics in einem Dropdown-Menü direkt unter den Metriken in Ihrer Data Warehouse angezeigt.
Die Google Analytics-Integration ist live - dies bedeutet, dass die Report Builder Daten von Google Analytics anfordert sofort wenn Sie eine Metrik zu Ihrem Bericht hinzufügen. Das bedeutet auch, dass die Metriken, auf die Sie zugreifen können, genau so definiert sind, wie sie sich in Google Analytics befinden, und dass diese Werte nicht in Ihrem -Konto eingelagertCommerce Intelligence sondern nur visuell in Ihren Berichten angezeigt werden.
Unterstützte Metriken und Dimensionen (Google Analytics 3 oder Universal Analytics)
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| Am 1. Juli 2023 werden die Daten in den Standardeigenschaften von Universal Analytics (Google Analytics 3) nicht mehr verarbeitet. Sie können Ihre Universal Analytics-Berichte für einen Zeitraum nach dem 1. Juli 2023 anzeigen. Neue Daten fließen jedoch nur in Google Analytics 4-Eigenschaften. |
Google Analytics Integrationen in Commerce Intelligence verwenden die Google Analytics Core-ReportingAPI) und unterstützen die folgenden Metriken und Dimensionen.
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Um unerwartete oder unsinnige Ergebnisse zu vermeiden, stellen Sie sicher, dass alle verwendeten Dimensionen mit einer oder mehreren Metriken kompatibel sind, die Sie im Report Builder verwenden. Sie können () . |
Unterstützte Metriken
| table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2 6-row-2 7-row-2 8-row-2 9-row-2 10-row-2 11-row-2 12-row-2 13-row-2 14-row-2 15-row-2 16-row-2 17-row-2 18-row-2 19-row-2 20-row-2 21-row-2 22-row-2 23-row-2 24-row-2 25-row-2 26-row-2 27-row-2 28-row-2 29-row-2 30-row-2 31-row-2 32-row-2 33-row-2 34-row-2 35-row-2 36-row-2 37-row-2 38-row-2 39-row-2 40-row-2 41-row-2 42-row-2 43-row-2 44-row-2 45-row-2 46-row-2 47-row-2 layout-auto | |
|---|---|
| Commerce Intelligence Anzeigename | Google Analytics/Formel |
Page Views |
ga:pageviews |
Total Time Spent On Page |
ga:timeOnPage |
Bounces (One Page Visits) |
ga:bounces |
Entrances |
ga:entrances |
Exits |
ga:exits |
Unique Pageviews |
ga:uniquePageviews |
Ad Clicks |
ga:adClicks |
Ad Cost |
ga:adCost |
Cost per Click (CPC) |
ga:CPC |
Cost per Thousand Impressions (CPM) |
ga:CPM |
Click-Through Rate (CTR) |
ga:CTR |
Impressions |
ga:impressions |
Product Revenue |
ga:itemRevenue |
Products Purchased |
ga:itemQuantity |
Revenue |
ga:transactionRevenue |
Transactions |
ga:transactions |
Shipping Revenue |
ga:transactionShipping |
Tax Revenue |
ga:transactionTax |
Unique Purchases |
ga:uniquePurchases |
Pageviews After Internal Search |
ga:searchDepth |
Visit Duration After Internal Search |
ga:searchDuration |
Exits After Internal Search |
ga:searchExits |
Internal Search Refinements |
ga:searchRefinements |
Unique Users Using Internal Search |
ga:searchUniques |
Bounce Rate |
ga:visitBounceRate |
Average Time on Page |
ga:avgTimeOnPage |
Average Session Length |
ga:avgSessionDuration |
All Goals Conversion Rate |
ga:goalConversionRateAll |
Total Events |
ga:totalEvents |
Unique Events |
ga:uniqueEvents |
Event Value |
ga:eventValue |
Average Domain Lookup Time |
ga:avgDomainLookupTime |
Average Page Download Time |
ga:avgPageDownloadTime |
Average Page Load Time |
ga:avgPageLoadTime |
Transactions Per Visit |
ga:transactionsPerVisit |
Sessions |
ga:sessions |
Users |
ga:users |
| `New Users | ga:newUsers` |
Sessions Where Internal Search Used |
ga:searchSessions |
Goal X Starts |
ga:goal...Starts |
Goal X Completions |
ga:goal...Completions |
Goal X Conversion Rate |
ga:goal...ConversionRate |
Goal X Total Value |
ga:goal...Value |
All Goal Starts |
ga:goalStartsAll |
All Goal Completions |
ga:goalCompletionsAll |
All Goals Conversion Rate |
ga:goalConversionRateAll |
Total Goal Value |
ga:goal1ValueAll |
Unterstützte Dimensionen
| table 0-row-3 1-row-3 2-row-3 3-row-3 4-row-3 5-row-3 6-row-3 7-row-3 8-row-3 9-row-3 10-row-3 11-row-3 12-row-3 13-row-3 14-row-3 15-row-3 16-row-3 17-row-3 18-row-3 19-row-3 20-row-3 21-row-3 22-row-3 23-row-3 24-row-3 25-row-3 26-row-3 27-row-3 28-row-3 29-row-3 30-row-3 31-row-3 32-row-3 33-row-3 34-row-3 35-row-3 36-row-3 37-row-3 38-row-3 39-row-3 40-row-3 41-row-3 42-row-3 43-row-3 44-row-3 45-row-3 46-row-3 47-row-3 48-row-3 49-row-3 50-row-3 51-row-3 52-row-3 53-row-3 54-row-3 55-row-3 56-row-3 57-row-3 58-row-3 59-row-3 60-row-3 61-row-3 62-row-3 layout-auto | ||
|---|---|---|
| Commerce Intelligence Anzeigename | Google Analytics/Formel | Gruppierbar? |
Ad Content |
ga:adContent |
Yes |
Ad Group |
ga:adGroup |
Yes |
Matched Search Query |
ga:adMatchedQuery |
Yes |
Placement Domain |
ga:adPlacementDomain |
Yes |
Placement URL |
ga:adPlacementUrl |
Yes |
Affiliation |
ga:affiliation |
Yes |
Browser |
ga:browser |
Yes |
Browser Version |
ga:browserVersion |
Yes |
Campaign |
ga:campaign |
Yes |
Continent |
ga:continent |
Yes |
Custom Variable 2 |
ga:customVarValue2 |
Yes |
Custom Variable 3 |
ga:customVarValue3 |
Yes |
Custom Variable 5 |
ga:customVarValue5 |
Yes |
Date |
ga:date |
No |
Day |
ga:day |
No |
Days Since Last Session |
ga:daysSinceLastSession |
Yes |
Days Since Referring Campagin |
ga:daysToTransaction |
Yes |
Device Category |
ga:deviceCategory |
Yes |
Custom Dimension 10 |
ga:dimension10 |
Yes |
Custom Dimension 12 |
ga:dimension12 |
Yes |
Custom Dimension 13 |
ga:dimension13 |
Yes |
Custom Dimension 18 |
ga:dimension18 |
Yes |
Custom Dimension 2 |
ga:dimension2 |
Yes |
Custom Dimension 20 |
ga:dimension20 |
Yes |
Custom Dimension 3 |
ga:dimension3 |
Yes |
Custom Dimension 4 |
ga:dimension4 |
Yes |
Custom Dimension 5 |
ga:dimension5 |
Yes |
Custom Dimension 8 |
ga:dimension8 |
Yes |
Custom Dimension 9 |
ga:dimension9 |
Yes |
Event Action |
ga:eventAction |
Yes |
Event Category |
ga:eventCategory |
Yes |
Event Label |
ga:eventLabel |
Yes |
Exit Page Path |
ga:exitPagePath |
Yes |
Flash Version Supported |
ga:flashVersion |
Yes |
Hour |
ga:hour |
No |
In-Market Segment |
ga:interestInMarketCategory |
Yes |
Language |
ga:language |
Yes |
Longitude |
ga:longitude |
No |
Medium |
ga:medium |
Yes |
Metro |
ga:metro |
Yes |
Mobile Device Branding |
ga:mobileDeviceBranding |
Yes |
Mobile Device Info |
ga:mobileDeviceInfo |
Yes |
Month |
ga:month |
No |
Operating System |
ga:operatingSystem |
Yes |
Operating System Version |
ga:operatingSystemVersion |
Yes |
Pages Viewed per Session |
ga:pageDepth |
Yes |
Page Path |
ga:pagePath |
Yes |
Product Category |
ga:productCategory |
Yes |
Product Name |
ga:productName |
Yes |
Referral URL |
ga:referralPath |
No |
Region (State) |
ga:region |
Yes |
Screen Colors |
ga:screenColors |
Yes |
Screen Resolution |
ga:screenResolution |
Yes |
Internal Search Category |
ga:searchCategory |
Yes |
Internal Search Refined Keyword(s) |
ga:searchKeywordRefinement |
Yes |
Internal Search Used? |
ga:searchUsed |
Yes |
Second Page Path |
ga:secondPagePath |
Yes |
Source |
ga:source |
Yes |
Sub-Continent |
ga:subContinent |
Yes |
Transaction ID |
ga:transactionId |
Yes |
Custom (User Defined) Value |
ga:userDefinedValue |
Yes |
Year |
ga:year |
No |
Unterstützte Metriken und Dimensionen (Google Analytics 4)
Google Analytics Integrationen in verwenden Commerce Intelligence die Google AnalyticsData v1 (GA4).
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Commerce Intelligence unterstützt die folgenden Dimensionen nicht: cohort, cohortNthDay, cohortNthMonth und cohortNthWeek. |
Um unerwartete oder unsinnige Ergebnisse zu vermeiden, stellen Sie sicher, dass alle verwendeten Dimensionen mit einer oder mehreren Metriken kompatibel sind, die Sie im Visual Report Builder verwenden. Sie können den GA4 Dimensions & Metrics Explorer überprüfen. |
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