Create Audience Segments
Learn how to create and manage segments. See some helpful use cases, and even get some tips and tricks from customers.
Practical segment definition and creation
Get a walk-through of the process of defining your segments, and then break them down by the traits or signals that you need to create them.
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The basics of creating segments
Walk through the fields in the UI to create a segment in Audience Manager.
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Create segments from multiple data sources
When creating segments in Audience Manager, you can add traits from various data sources. This video shows you how to do that and discusses other settings that need to be considered.
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Choose a data source when creating a segment
Learn some tips on choosing the right data source when you are creating a new segment in Audience Manager.
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Enhance your segments with Trait Recommendations
With Trait Recommendations, when you build or edit a segment, you get recommendations on additional traits you can include, that are similar to the traits in the segment rule.
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Trait recommendation enhancements in segmentation
In this video, learn how to use the updated trait recommendations in Segments, which are Audience Marketplace recommendations. Gain additional insight into third-party data that can extend the reach of your segments.
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Use code view when building segments
Learn how to use code view to define segments, allowing you to create complex trait combinations, including using recency and frequency.
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Choosing the right Profile Merge Rule
In this video, discover three of the most common use cases for Profile Merge Rules, and how they can help your marketing efforts.
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Use Recency and Frequency in segments
Use Recency and Frequency to give your segment parameters of how many times a visitor has to qualify for a trait within a certain time period. Great for content affinity and frequency capping use cases, as well as others.
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Build a segment to suppress ads to customers
Learn about options when you create a segment to exclude customers who have already converted to customer status. When creating marketing campaigns, especially reach extension and audience extension campaigns, you may want to exclude your current customers, so that you can market to them in a different way.
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