Get Started with Using Segments to Filter Analytics Data
Learn about the basics for creating segments in Adobe Analytics. When looking at a mountain of data, segments can help you focus on the specific data to analyze so that you can make changes to your site, app, or marketing strategy.
Segment Builder Overview
Slice and dice your data with segmentation in Adobe Analytics. This video walks you through the segment builder and gives a basic overview.
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Segment containers in Adobe Analytics
When building segments, the hit, visit, and visitor containers control how much data your segment will contain. In this video, learn how to use the containers and hear some examples of each.
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Sequential Segmentation in Adobe Analytics
This video shows you how to build a segment in Analysis Workspace from sequences of behaviors on your site or in your app. In other words, you may want to build a segment of visitors who did thing A and then did thing B, so that you can see how that sequence of events affected all of the other data. Enjoy.
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Before and After Sequences in Sequential Segmentation
This video explains how to segment in Adobe Analytics so that you get only the data from before or after a specific user path.
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Segmentation on Distinct Dimension Counts
The distinct count operators in the segment builder allow you to segment based on the number of unique items within any dimension. Filter for visits where more than 5 pages were viewed, or hits where multiple products were purchased within a single order, etc.
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Using the 'equals any of' operator in segmentation
Equals any of and Does not equal any of segment operators have been added to the segment builder. Use these operators to filter to a list of specific items, instead of using multiple OR statements or Contains any of. Using these operators instead of contains any of will help improve query speed as well.
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Dimension Models in Segmentation
Dimension models are available through the gear for any dimension in segmentation. These models are primarily helpful for sequential segmentation, and allow you to segment for persisted values of a dimension (default), instances, or non-repeating instances of a dimension.
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Customer Segmentation Strategies & Best Practices In Adobe Analytics
Join the analytics insiders for an Analytics Thursday focused on customer segmentation basics, strategies, and best practices. Carolyn Sebasky at Athenahealth walks through a case study of how her organization integrated Demandbase and CRM datasets into Adobe Analytics for analysis, then Adobe Target for personalization. Note - Visualizations have been adjusted so as not to disclose sensitive data.
3070
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